This week on How I Built My Tribe, we’re joined by Daniel Zimmon and Sooji Park from Natscent Inc. Daniel and Sooji are partners of Natscent Inc, a firm that helps businesses improve their customer experience by harnessing the power of scent. Throughout today's discussion, Daniel and Sooji elaborate on how to use ambient scenting to create better environments and experiences for organizations and the people they interact with.  

[02:38] The work - Sooji describes how their work bridges the gap between the retail, dental, and healthcare industries.

[04:40] Brand – Daniel and Sooji talk about the impact of culture and the correlation between the brand and culture.

[09:40] Culture – Sooji describes how she initiates the process of constructing her tribe's culture.

[11:50] Partnership – Daniel and Sooji reflect on their journey together.

[27:20] Takeaways – Daniel explains the most important lessons he has learned on his entrepreneurial journey thus far.

[23:44] Advice – Daniel and Sooji share the advice they would provide to someone attempting to expand their support base.

Resources:

Connect with Daniel & Sooji:

Website: www.natscent.com LinkedIn:

               linkedin.com/in/daniel-zimmon-natscent                linkedin.com/in/sooji-park-027493191