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How I Created a Successful Brand That Makes People Feel Something
How I Created a Successful Brand That Makes People Feel Something
23 May 2024
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Thirty-three days after signing his first NBA contract in 2009, Lanny Smith suffered a career-ending knee injury. After his injury, he transitioned to entrepreneurship, and in 2020 launched athleisure brand Actively Black with the intention of driving a meaningful impact in the Black community. In addition to impressive growth since its founding, Actively Black donates hundreds of thousands of dollars to organizations and programs that support Black communities.
00:00 From career-ending injury to entrepreneur
00:21 Getting started
01:55 A brand that makes you feel something
03:03 Balancing profit and purpose
03:55 How to compete against the Nikes of the world
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#HarvardBusinessReview #Entrepreneur #Entrepreneurship #Career #Business #Job #Work #Harvard #HarvardBusinessSchool
Copyright © 2024 Harvard Business School Publishing. All rights reserved.
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By HBRHow I Created a Successful Brand That Makes People Feel Something
23 May 2024
---
Thirty-three days after signing his first NBA contract in 2009, Lanny Smith suffered a career-ending knee injury. After his injury, he transitioned to entrepreneurship, and in 2020 launched athleisure brand Actively Black with the intention of driving a meaningful impact in the Black community. In addition to impressive growth since its founding, Actively Black donates hundreds of thousands of dollars to organizations and programs that support Black communities.
00:00 From career-ending injury to entrepreneur
00:21 Getting started
01:55 A brand that makes you feel something
03:03 Balancing profit and purpose
03:55 How to compete against the Nikes of the world
Books, tools, and more: store.hbr.org
Follow us:
https://hbr.org/
https://www.linkedin.com/company/harvard-business-review/
https://www.facebook.com/HBR/
https://twitter.com/HarvardBiz
https://www.instagram.com/harvard_business_review
Sign up for Newsletters: https://hbr.org/email-newsletters
#HarvardBusinessReview #Entrepreneur #Entrepreneurship #Career #Business #Job #Work #Harvard #HarvardBusinessSchool
Copyright © 2024 Harvard Business School Publishing. All rights reserved.