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Supercharge Your Audience Growth with the Guest Video Traffic Playbook

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Episode Summary:
Host Jonathan Milligan shares the powerful “Guest Video Traffic Playbook” that helped him gain 6,500 email subscribers in just two weeks—without spending a dime on ads. In this episode, Jonathan breaks down how hosting and guesting on virtual summits and video interviews can rapidly grow your audience, boost your authority, and open doors to new opportunities.

Key Topics Covered:

• The story behind Jonathan’s first virtual summit and how it exploded his email list.
• Why being both a guest and a host of video interviews is the fastest way to grow your network and credibility.
• The pitfalls of waiting for interview invites and the importance of proactive outreach.
• How technology and virtual events have made it easier than ever to connect with new audiences.

The Guest Video Traffic Playbook:

1. Build Your Digital Stage:
   • Create a strong online presence and register on speaker networks like HeySummit.
   • Craft a compelling speaker profile that highlights your expertise and availability.
2. Become a Detective:
   • Use Google to find virtual summits in your niche.
   • Reach out to past summit hosts and ask about future opportunities.
3. Ride the Wave:
   • Promote every interview you land across your website, social media, and email list.
   • Leverage momentum from high-profile appearances to secure more interviews.
4. Become the Host:
   • Organize your own virtual summit by inviting experts, setting a date, and preparing a simple registration page.
   • Collaborate with guests to promote the event and maximize reach.
5. Execute with Excellence:
   • Conduct engaging interviews, make it easy for people to register, and ensure every guest brings value to the audience.

Action Step:
Create your “Guest Expert One Pager”:

• Get a professional headshot.
• Write a punchy 2-3 sentence bio.
• List 3-5 hot topics you love discussing.
• Brainstorm 5-7 questions hosts could ask you.
• Include links to previous interviews or content.
• Add your contact info and availability.
• Register on speaker networks and use your one pager to pitch yourself for interviews.

Key Takeaways:

• Proactively seek out interview opportunities—don’t wait to be discovered.
• Use the momentum from each appearance to secure more guest spots and grow your audience.
• Hosting your own virtual summit can dramatically accelerate your list growth and establish you as an authority.

Connect:
For more resources and to get the physical editions of the “Your Message Matters” series, visit platformgrowthbooks.com.