CMO School

How I Got Started As A Fractional CMO (and Why I Built Fractional CMO School)


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I get asked all the time how I got started as a Fractional CMO — what background you need, what steps to take, and what I’ve learned along the way.

So today, I’m breaking it all down for you. In this episode I’ll be sharing:

  • My career background and how it set me up to become a Fractional CMO
  • The misconception I had around my own experience and readiness for this role 
  • The early months of trial and error — what I tried, what worked, and what didn’t
  • The biggest lessons I learned in that first year
  • And ultimately, what led me to create Fractional CMO School and help other marketers build their own thriving businesses as Fractional CMOs

If you’ve been curious about becoming a Fractional CMO, or you’re already in the role and figuring it out as you go, this episode gives you a real behind-the-scenes look at how to get started.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → Fractional CMO School

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CMO SchoolBy Jessica Shirra | Fractional CMO