You can do everything “right” — build the strategy, put in the hours, chase the next level — and still feel stuck. Like there’s something invisible holding you back from the growth you know you’re capable of.

I’ve been there. And what I learned is this: it’s not your strategy. It’s your subconscious.

When I started working with Jess Belsky, a Transformational Leadership Coach and Hypnotherapist, I thought I was fixing my money mindset. But the real shift came when I started rewiring my subconcious beliefs — the ones that were shaping how I led, what I earned, and how I showed up in my life and business.

In this episode, we unpack:

• How subconscious patterns keep high-performing leaders from reaching their next level
• The exact inner work that changed how I think, lead, and run my business (and life)
• What it looks like to reprogram your beliefs so your conscious and subconscious are aligned

If you’ve been pushing harder but not getting further, this episode will help you see what’s really been in your way — and how to finally lead from the inside out.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/ 

If your Fractional CMO business doesn’t feel like the freedom you wanted, this episode is for you.

So many experienced marketers end up stuck in what I call the Fractional CMO Trap: the place where you’ve technically built a business, but it still feels like a job.

In this episode, I’m breaking down:

• What the Fractional CMO Trap is
• The two doors that usually lead you into it — and how to back yourself out of each one
• How to redesign your business to gives you the freedom (and income) you set to to create
• A simple 30-day reset plan to help you reclaim your time, tighten boundaries, and build a Fractional business that’s sustainable 

If you’ve been feeling stretched, stuck, or like you’re constantly proving your value this episode is going to change how you run your business. 

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

AI is moving so fast it’s hard to keep up. Some days it’s magic, other days it’s chaos. ChatGPT forgets what you told it three prompts ago. It starts using formatting you hate. It spits out content that feels flat or off-brand. Or worse — it makes stuff up and says it with confidence.

This episode is about going beyond “just using AI” — and learning how to make it a tool that makes you sharper, faster, and more strategic… while delivering work that genuinely moves the needle for your clients.

Jim Carter III is the AI strategist and tech founder behind some of the biggest personal brands in the world — Lewis Howes, Jay Shetty, Ed Mylett, Matthew Hussey, Jay Abraham, and Gary Vee — plus he’s worked with global companies like Verizon, Yahoo!, and AT&T. Jim doesn’t just “use AI” — he builds it into the way businesses run so it’s producing consistent, high-value results.

In this episode we cover:

• How to get AI to produce high-quality work on the first try — without endless back-and-forth or rewrites.
• How to set up Custom GPTs and projects — and when each approach gives you the best results.
• Advanced ways to use AI for strategy work — not just content creation.
• The biggest mistakes even experienced marketers make with AI (and how to avoid them).
• Where AI is headed in the next 12–18 months so you can stay ahead of the curve

If you already see the value of AI but want to start using it at a level most marketers aren’t even touching yet, this episode is for you.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/ 

If you’ve ever wondered if you’ve got the right experience to be a Fractional CMO, this episode’s for you.

I’m breaking down why there’s no “perfect” background for this kind of work — and why that’s actually the best news. Whether you’ve been in one industry or role your whole career, or jumped around, , you’ve built skill sets that uniquely prepare you for this role.

In this episode, I share what kind of experience you really need in this role, how to position your background as your superpower, and how to start leading with the confidence of a CMO.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/ 

Not every client is a fit for a Fractional CMO — and the wrong ones can derail your business, your confidence, and your sanity.

When you’re building your Fractional CMO business, it’s easy to say yes to anyone who wants to hire you. But fit matters more than opportunity. The right clients make your work easier, your results stronger, and your business more sustainable.

In this episode, I’m breaking down:

• How to identify your ideal clients as a Fractional CMO
• The red flags that signal a partnership won’t work
• The hard lessons I learned from saying yes when I shouldn’t have
• And the filters I now use to choose clients wisely

If you want to attract clients who truly value your leadership, and build a business that feels as good as it looks, this episode is for you.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/ 

When I first started as a Fractional CMO, I did not want to niche. I was scared it would limit my opportunities, make me miss out on clients, or box me into something I’d get bored of. But the truth is — niching was such a catalyst to my growth. 

In this episode, I’m sharing:

• What happened when I tried to serve everyone
• How I tested different niches behind the scenes 
• Why I eventually chose a niche and how it was the catalyst to growth (AND time freedom) 

If you’re still figuring out your niche — or resisting the idea altogether — this episode will help you see why narrowing your focus might be the best move you can make.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

You can have the best strategy in the world, but if your subconscious isn’t on board, you’ll find yourself spinning in the same patterns.

In this episode of CMO School, I sit down with Mindi Huebner to unpack the identity shifts and subconscious rewiring that allow high-achieving women to grow businesses that feel as good as they look.

We talk about:

• Why strategy alone won’t work if your subconscious is stuck in old patterns
• How to spot the limiting beliefs and identities running your business behind the scenes
• Common conditioning loops like “rest is lazy” or “my worth = my output”
• Small steps you can take today to start rewiring your subconscious and closing the “identity gap”

If you’ve ever felt like you’re doing everything “right” but still not getting where you want to go, this conversation will help you understand why, and what to do differently.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Learn More → Fractional CMO School

Episode Resources:

• Mindi’s Instagram: mindihuebner.com/IG  
• Mindi’s Subconscious CEO Identity Quiz: mindihuebner.com/ceoquiz
• Mindi’s FREE Identity Alignment Call: mindihuebner.com/id

I get asked all the time how I got started as a Fractional CMO — what background you need, what steps to take, and what I’ve learned along the way.

So today, I’m breaking it all down for you. In this episode I’ll be sharing:

• My career background and how it set me up to become a Fractional CMO
• The misconception I had around my own experience and readiness for this role 
• The early months of trial and error — what I tried, what worked, and what didn’t
• The biggest lessons I learned in that first year
• And ultimately, what led me to create Fractional CMO School and help other marketers build their own thriving businesses as Fractional CMOs

If you’ve been curious about becoming a Fractional CMO, or you’re already in the role and figuring it out as you go, this episode gives you a real behind-the-scenes look at how to get started.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → Fractional CMO School

I talk to so many Fractional CMOs who are exhausted, underpaid, and questioning if they made the right move stepping into this role. That’s exactly why I made this episode.

It’s not you - and it’s not the model. Most people are just running their business in a way that isn’t sustainable. If you’ve been feeling burnt out, like you’re trying to squeeze a full-time job into part-time hours, this one’s for you.

What we cover:

• The biggest mistakes Fractional CMOs make that lead to burnout
• What the role is actually meant to look like
• How the wrong clients can derail your business (even if you’re doing everything else right)
• How to reset if you’re already burnt the f out 

Think of this as a permission slip to stop doing it the hard way. You don’t have to overwork to prove your value. You don’t have to keep saying yes to clients who drain you. And you definitely don’t have to settle for building a business that feels heavier than the one you left. There’s a better way—and I want this episode to show you how to find it.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Learn More → Fractional CMO School

LinkedIn isn’t just a place to park your work history — it’s where your next high-ticket client is scrolling right now. The question is: will they see you as another marketer, or as the strategic leader they’ve been looking for?

In this episode, I’m joined by Mandy McEwen,  LinkedIn pro, founder of Mod Girl Marketing and Lumin, and someone who’s been ahead of the curve on LinkedIn since before it was cool. Mandy shares exactly how Fractional CMOs can:

• Turn their profile into a landing page that actually sells
• Ditch the “pitch slap” and start conversations that feel real
• Post content that builds authority and trust (without getting lost in the noise)
• Use LinkedIn as a true sales channel to consistently fill their pipeline

If you’ve been treating LinkedIn like a resume, or posting and hoping someone notices, this episode will show you a better way.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want

🎓 Learn More → Fractional CMO School