CMO School

If six figures as a Fractional CMO feels out of reach — like something only “top-tier marketers” or “big-name consultants” can do — this episode is going to shift that belief fast. Hitting six figures isn’t a stretch goal in this role. It’s actually the simplest part of the business when you structure it the right way.

In this episode, I break down:

• The biggest mindset blocks keeping marketers underpaid

• Why high-ticket clients are more common than you think

• How scope (not skill) is the reason your pricing feels “too high”

• Three simple paths to six figures — even if you prefer light delivery

• What it actually takes to build a six-figure FCMO business that feels easy

If you’ve been questioning whether this level of income is possible for you, I want this episode to show you just how accessible it really is.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 You Don't Need More Clients to Hit Six Figures

01:10 The Mindset That's Keeping You Underpaid

03:10 How I Went From Corporate to a Million-Dollar Business

06:15 Why Fractional CMOs Earn More Than Marketers

07:50 Stop Charging for Execution

09:00 Where High-Ticket Clients Actually Come From

11:00 The 3 Paths to Six Figures

12:10 Path #1: One Premium Retainer

13:00 Path #2: Low-Touch Advisory Clients

13:45 Path #3: The Hybrid Model

14:45 Build Your Business Like a Fractional CMO

15:45 You Don't Need to Play Small

If you’ve been curious about what actually happens inside Fractional CMO School — the structure, the support, the strategy, and how marketers and fractional CMOs are scaling to six figures and beyond — this video gives you the full inside tour.

I’m sharing the real story behind the program, why I created it, what makes it different, and what students are experiencing once they get inside. If you’ve wondered whether becoming a Fractional CMO is right for you — or you want a clearer, more sustainable way to lead as a marketer — this will give you a clear picture of what’s possible.

Inside this episode:

• How I went from burnt-out marketer to six-figure Fractional CMO

• The gap I saw in this industry and why Fractional CMO School exists

• A behind-the-scenes look at the 6-month structure, coaching + support

• The real transformations students are seeing (income + identity shifts)

• What the fractional CMO role can unlock in your work, income, and life

Whether you’re an experienced marketer who’s ready to move out of execution and into leadership — or you’re already a Fractional CMO and want a better way to build your business — this episode will help you understand whether this path is right for you.

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If you’ve been curious about Fractional CMO School and want to learn more, this is your chance to peek behind the curtains.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 Welcome to Fractional CMO School

01:30 Why I Built This Program

05:00 Discovering the Fractional CMO Model

08:30 Why Most Programs Miss the Mark

12:00 What Makes Fractional CMO School Different

16:00 Learn to Think Like a CMO

19:00 Daily Coaching & Community Support

22:30 Inside the Program Structure

26:00 The Course, Templates & Frameworks

31:00 Live Coaching & Expert Training

35:00 Real Student Success Stories

40:30 Who This Program Is For

43:30 Who It's NOT For

45:00 The Biggest Mindset Shift You'll Make

46:00 Ready to Become a Fractional CMO?

You can do everything “right” — build the strategy, put in the hours, chase the next level — and still feel stuck. Like there’s something invisible holding you back from the growth you know you’re capable of.

I’ve been there. And what I learned is this: it’s not your strategy. It’s your subconscious.

When I started working with Jess Belsky, a Transformational Leadership Coach and Hypnotherapist, I thought I was fixing my money mindset. But the real shift came when I started rewiring my subconcious beliefs — the ones that were shaping how I led, what I earned, and how I showed up in my life and business.

In this episode, we unpack:

• How subconscious patterns keep high-performing leaders from reaching their next level
• The exact inner work that changed how I think, lead, and run my business (and life)
• What it looks like to reprogram your beliefs so your conscious and subconscious are aligned

If you’ve been pushing harder but not getting further, this episode will help you see what’s really been in your way — and how to finally lead from the inside out.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 Why Success Starts with Self-Worth

02:00 Meet Jess Belsky

05:30 The Money Mindset Session That Changed My Life

12:40 Why Inner Work Isn't Just About Business

16:20 Awareness Isn't Enough—You Need Transformation

19:00 The Tax Bill That Changed My Relationship with Money

24:30 Breaking the Burnout Cycle

27:30 What's Really Driving Your Overworking?

31:30 Healthy Self vs. Survivor Self

35:30 Creating Space Between Trigger and Response

40:00 The Real ROI of Inner Work

46:30 Why This Isn't "Woo Woo"

49:30 Conscious Leadership Starts Within

52:00 Knowing It vs. Embodying It

54:00 Where to Start Your Own Inner Work Journey

56:00 Final Reflections

If your Fractional CMO business doesn’t feel like the freedom you wanted, this episode is for you.

So many experienced marketers end up stuck in what I call the Fractional CMO Trap: the place where you’ve technically built a business, but it still feels like a job.

In this episode, I’m breaking down:

• What the Fractional CMO Trap is
• The two doors that usually lead you into it — and how to back yourself out of each one
• How to redesign your business to gives you the freedom (and income) you set to to create
• A simple 30-day reset plan to help you reclaim your time, tighten boundaries, and build a Fractional business that’s sustainable

If you’ve been feeling stretched, stuck, or like you’re constantly proving your value this episode is going to change how you run your business.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 The Fractional CMO Trap

01:45 Door #1: Scope Creep

03:45 Own, Influence & Delegate

06:30 Why Great CMOs Don't Review Everything

08:30 Door #2: Selling Your Time Instead of Your Value

11:15 What Clients Are Actually Paying For

14:30 Your 30-Day Business Reset

15:15 Week 1: Audit Your Time

16:45 Week 2: Reset Client Expectations

18:15 Week 3: Repackage Your Offers

19:45 Week 4: Fine-Tune Your Boundaries

20:45 Build a Business—Not Another Job

AI is moving so fast it’s hard to keep up. Some days it’s magic, other days it’s chaos. ChatGPT forgets what you told it three prompts ago. It starts using formatting you hate. It spits out content that feels flat or off-brand. Or worse — it makes stuff up and says it with confidence.

This episode is about going beyond “just using AI” — and learning how to make it a tool that makes you sharper, faster, and more strategic… while delivering work that genuinely moves the needle for your clients.

Jim Carter III is the AI strategist and tech founder behind some of the biggest personal brands in the world — Lewis Howes, Jay Shetty, Ed Mylett, Matthew Hussey, Jay Abraham, and Gary Vee — plus he’s worked with global companies like Verizon, Yahoo!, and AT&T. Jim doesn’t just “use AI” — he builds it into the way businesses run so it’s producing consistent, high-value results.

In this episode we cover:

• How to get AI to produce high-quality work on the first try — without endless back-and-forth or rewrites.
• How to set up Custom GPTs and projects — and when each approach gives you the best results.
• Advanced ways to use AI for strategy work — not just content creation.
• The biggest mistakes even experienced marketers make with AI (and how to avoid them).
• Where AI is headed in the next 12–18 months so you can stay ahead of the curve

If you already see the value of AI but want to start using it at a level most marketers aren’t even touching yet, this episode is for you.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/ 

If you’ve ever wondered if you’ve got the right experience to be a Fractional CMO, this episode’s for you.

I’m breaking down why there’s no “perfect” background for this kind of work — and why that’s actually the best news. Whether you’ve been in one industry or role your whole career, or jumped around, , you’ve built skill sets that uniquely prepare you for this role.

In this episode, I share what kind of experience you really need in this role, how to position your background as your superpower, and how to start leading with the confidence of a CMO.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 Do You Have the Right Background to Be a Fractional CMO?

01:40 There's No "Perfect" Fractional CMO Resume

03:00 If You've Spent Your Career in One Industry

05:30 If You've Worked Across Multiple Industries

07:00 If You're a Marketing Specialist

09:25 If You're a Marketing Generalist

11:25 Why My "All Over the Place" Career Became My Advantage

13:00 What Lululemon Taught Me About Being Qualified

15:25 What Clients Actually Need From a Fractional CMO

17:30 You Don't Need to Know Every Area of Marketing

19:00 The Questions I Ask to Build a Marketing Strategy

21:20 The 4 Qualities of Great Fractional CMOs

22:40 Find Your Unique Strengths as a Marketing Leader

24:15 Stop Questioning Your Background

Not every client is a fit for a Fractional CMO — and the wrong ones can derail your business, your confidence, and your sanity.

When you’re building your Fractional CMO business, it’s easy to say yes to anyone who wants to hire you. But fit matters more than opportunity. The right clients make your work easier, your results stronger, and your business more sustainable.

In this episode, I’m breaking down:

• How to identify your ideal clients as a Fractional CMO
• The red flags that signal a partnership won’t work
• The hard lessons I learned from saying yes when I shouldn’t have
• And the filters I now use to choose clients wisely

If you want to attract clients who truly value your leadership, and build a business that feels as good as it looks, this episode is for you.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 Finding Your Ideal Fractional CMO Clients

01:20 #1: Does the Client Have Enough Revenue?

03:05 Why Profit Margins Matter

04:55 Do You Want to Be the “Fix-It” CMO?

06:30 #2: Do They Have the Right Marketing Team?

09:10 The Client Mistake That Made Results Impossible

10:20 #3: Does Their Business Model Fit Your Lifestyle?

12:05 #4: What Stage Is the Business In?

13:20 Why Product-Market Fit Changes Everything

14:50 #5: Trust the Vibes & Your Intuition

16:20 The Client Red Flag I’ll Never Ignore Again

17:45 No Amount of Money Is Worth the Wrong Client

18:15 The Wrong Client Can Make You Question Everything

When I first started as a Fractional CMO, I did not want to niche. I was scared it would limit my opportunities, make me miss out on clients, or box me into something I’d get bored of. But the truth is — niching was such a catalyst to my growth.

In this episode, I’m sharing:

• What happened when I tried to serve everyone
• How I tested different niches behind the scenes
• Why I eventually chose a niche and how it was the catalyst to growth (AND time freedom)

If you’re still figuring out your niche — or resisting the idea altogether — this episode will help you see why narrowing your focus might be the best move you can make.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

TIMESTAMPS:

00:00 Why You Need a Niche as a Fractional CMO

01:20 Why I Was So Resistant to Niching

02:50 The Problem With Trying to Serve Everyone

04:05 My Secret Way to Test a Niche

05:25 How Niching Makes Finding Clients Easier

07:05 You’re Allowed to Change Your Niche

08:05 How I Finally Found My Fractional CMO Niche

09:05 Benefit #1: Build Repeatable Systems & Processes

10:15 Benefit #2: Become a Better Fractional CMO

11:05 Benefit #3: Become Known for Something

12:20 Why Niching Became My Competitive Advantage

12:45 Test Your Niche Before You Commit

You can have the best strategy in the world, but if your subconscious isn’t on board, you’ll find yourself spinning in the same patterns.

In this episode of CMO School, I sit down with Mindi Huebner to unpack the identity shifts and subconscious rewiring that allow high-achieving women to grow businesses that feel as good as they look.

We talk about:

• Why strategy alone won’t work if your subconscious is stuck in old patterns
• How to spot the limiting beliefs and identities running your business behind the scenes
• Common conditioning loops like “rest is lazy” or “my worth = my output”
• Small steps you can take today to start rewiring your subconscious and closing the “identity gap”

If you’ve ever felt like you’re doing everything “right” but still not getting where you want to go, this conversation will help you understand why, and what to do differently.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want.

🎓 Learn More → Fractional CMO School

Episode Resources:

• Mindi’s Instagram: mindihuebner.com/IG
• Mindi’s Subconscious CEO Identity Quiz: mindihuebner.com/ceoquiz
• Mindi’s FREE Identity Alignment Call: mindihuebner.com/id

TIMESTAMPS:

00:00 Why Strategy Alone Isn't Enough

01:12 Meet Mindi Huebner

05:06 When Your Worth Is Tied to Your Output

09:14 Where Your Subconscious Beliefs Come From

13:41 Your Brain Is Always Trying to Prove You Right

15:17 How to Identify Your Limiting Beliefs

17:50 The First Step to Changing Your Identity

19:26 How to Spot the Beliefs Holding You Back

21:16 The Identity Gap: Who You Are vs. Who You Want to Be

23:00 The Limiting Belief That Was Blocking a $1M Business

25:43 You're Not Broken—and You're Never Done

27:48 Every Identity Has a Role and a Goal

29:46 Hustle vs. Rest: Integrating Conflicting Identities

33:04 Start Becoming Your Future Self Now

37:29 The "24 Karat" Future-Self Exercise

38:57 Stop the Guilt & Shame Spiral

39:48 Your Language Is Shaping Your Identity

42:39 How to Actually Rewire Limiting Beliefs

45:36 Stop Chasing Someone Else's Version of Success

48:03 How to Release the Emotional Charge Behind Fear

49:03 How Quickly Can You Change a Limiting Belief?

52:40 Two Things You Can Do Today

54:02 Where to Connect with Mindi

I get asked all the time how I got started as a Fractional CMO — what background you need, what steps to take, and what I’ve learned along the way.

So today, I’m breaking it all down for you. In this episode I’ll be sharing:

• My career background and how it set me up to become a Fractional CMO
• The misconception I had around my own experience and readiness for this role
• The early months of trial and error — what I tried, what worked, and what didn’t
• The biggest lessons I learned in that first year
• And ultimately, what led me to create Fractional CMO School and help other marketers build their own thriving businesses as Fractional CMOs

If you’ve been curious about becoming a Fractional CMO, or you’re already in the role and figuring it out as you go, this episode gives you a real behind-the-scenes look at how to get started.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → Fractional CMO School

TIMESTAMPS:

00:00 How I Got Started as a Fractional CMO

01:20 The Career Experience That Prepared Me for This Role

03:15 Why Corporate Burnout Changed Everything

05:10 Becoming a Mom Changed What I Wanted From Work

06:40 Starting My Own Business on Maternity Leave

08:05 I Had No Idea What My “Superpower” Was

09:15 The Work I Realized I Was Actually Best At

10:15 Discovering the Fractional CMO Role

11:10 How I Learned What Fractional CMOs Actually Do

12:45 The Investment That Gave Me Confidence

14:10 Charging $10K–$15K/Month Felt Possible

15:05 What My Fractional CMO Training Didn't Teach Me

16:00 My First Year Was a LOT of Trial and Error

17:05 Why I Eventually Built Fractional CMO School

18:20 Helping Other CMOs Avoid the Mistakes I Made

19:00 Build a Fractional CMO Business Without the Burnout