We break down candle pricing using real numbers, starting with true cost of goods and ending with a price that can support growth. We also explain why a simple multiplier often fails and how a clear customer avatar makes pricing feel obvious instead of stressful. 
• defining cost of goods sold for candles including materials and packaging 
• accounting for supply order shipping fees handling fees and tariffs 
• using software to track COGS pricing and inventory 
• avoiding random 2x 3x 4x pricing without customer data 
• choosing one ideal customer and pricing for that buyer 
• researching boutique price bands to set a realistic target 
• working backward to reduce costs while keeping perceived value 
• planning for overhead like markets payroll rent design and marketing 
• understanding keystone wholesale pricing at 50% of retail 
• deciding whether direct to consumer or wholesale fits the margins 
• using markets to test pricing fit versus customer fit 
Check out makersmanager.com to learn more. 
If I can help you with anything when it comes to your pricing, just leave a comment below.

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