In this week's episode of The Recognized Authority, I share how I can efficiently create high-quality content in just 2-4 hours per week. My focus is on producing content that resonates with my target audience across platforms like LinkedIn, podcasts, and live streams. I dedicate time blocks for content creation and leverage strategies like repurposing, delegation, automation, and batch creation.

I stress the importance of understanding your audience, planning relevant themes, aand selecting the right formats - for me that's writing and video. I'm prepared to create content anytime with my always-ready video setup. While AI editing tools aren't ideal yet, I automate and delegate other tasks like editing human can handle better.

Key tips I share include repurposing video clips across platforms, utilizing audio for text content, and considering viewing formats like vertical video. Batch creation, AI brainstorming, documented workflows, effective guest workflows, checklists and SOPs are other efficiencies I recommend. The goal is to focus on strategy while leveraging content to establish authority and attract an audience. Accept imperfections, repurpose wisely, and publish regularly.

Join me for actionable insights on streamlining your process to efficiently produce high-quality content that engages your audience!

In the episode:

• 0:06:12 - High-Quality Awareness Content: Why bother creating high quality content?
• 0:07:07 - Boosting Reach and Inquiries: The link between consistent content and increased visibility and leads.
• 0:10:34 - Crafting a Tailored Content Strategy: The basics of creating a strategy that resonates with your audience.
• 0:13:24 - Prioritizing Audio and Video Quality: Understand the importance of a quality video setup and its impact on audience engagement.
• 0:18:04 - Video Repurposing: Harness your video content's potential by repurposing it effectively.
• 0:20:03 - The Rise of Vertical Video: The trend of vertical videos and their prominence on platforms like YouTube shorts, Instagram, and TikTok.
• 0:21:22 - Video as a Prime Content Format: Explore my preference for video and its amazing repurposing opportunities.
• 0:21:54 - AI Tools for Content Brainstorming: Potential of AI in content brainstorming.
• 0:26:32 - Smart Repurposing and Batching: Learn techniques for maximizing content output efficiently.

Resources & Links:

• Authority Accelerator service: Designed to supercharge your content creation process with just an hour a month.
• How to Sound & Look Good: When you’re on video calls or podcasting, you need to look and sound good - this free ebook provides you with useful tips to do just that!

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