March 08, 2024

How I Recruit New Students Without Paying For Ads [James Noto Ep 28]

58 minutes

Matthew Brenner interviews James Noto, owner and instructor at Ambition Martial Arts, and Double Your Dojo Client Alumni. In this episode, you will discover how James used the Triangle Codex, an evergreen strategy to recruit new student predictably without paying for ads from Grade Schools, Daycares, and Businesses.

They discuss various topics related to martial arts instruction, including his stealth strategy for how to keep kids engaged during camps, the challenges of changing instructors, the impact of martial arts on students' lives, and the importance of memorable moments in martial arts.

James shares a story about an unfortunate incident at his Brooklyn school and highlights the importance of staff training and certification. He also discusses his decision to join Double Your Dojo for coaching and the impact it has had on his school's growth.

The conversation explores the value of martial arts, the importance of physical representation in training, the journey of discovering martial arts as a career, the impact of martial arts on personal growth, and the connection between art and martial arts.

Takeaways

The challenges of instructor changes and the importance of transitioning instructors in martial arts schools.

Martial arts can have a significant impact on students' lives, providing them with confidence, discipline, and valuable life skills.

Creating memorable moments and experiences for students is crucial for retention and long-term success.

Staff training and certification are essential for improving the quality of instruction and creating a cohesive team.

Financial growth is important for the sustainability and future development of martial arts schools. Martial arts provides valuable mental and physical benefits that may not be immediately recognized.

Physical representation of training, such as equipment and branded merchandise, can enhance motivation and commitment.

Martial arts can be a transformative career path, even for those who did not start training until adulthood.

Martial arts can help individuals overcome fear and develop confidence in various aspects of life.

Artistic skills can complement and enhance one's martial arts practice.

Chapters

00:00 Engaging Kids with Fights on YouTube

01:22 Introduction to Ambition Martial Arts

02:19 An Unfortunate Incident at the Brooklyn School

03:14 The Impact of Martial Arts on Students' Lives

07:30 The Challenges of Working with Parents

09:20 The Debate on Instructors' Physical Fitness

10:47 The Importance of Transitioning Instructors

13:09 The Long-Term Commitment of Martial Arts Training

15:35 The Challenges of Instructor Changes

17:03 The Impact of Martial Arts on Students' Lives

19:27 The Importance of Memorable Moments in Martial Arts

21:54 The Challenges of Staff Training

23:20 The Impact of Implementing Staff Certification

31:52 The Decision to Join W.O.Dojo

37:26 The Importance of Customized Coaching

40:14 The Impact of Staff Training and Certification

45:18 The Importance of Financial Growth in Martial Arts

46:45 Recognizing the Value of Martial Arts

50:02 The Importance of Physical Representation in Training

51:22 Discovering Martial Arts as a Career

55:40 The Impact of Martial Arts on Personal Growth

56:36 The Connection Between Art and Martial Arts

58:57 Contact Information

Contact Matthew here:

email: [email protected]

instagram: @blackbeltbrenner1

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By Matthew Brenner

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