Security Business: Marketing and Ops for Ambitious Alarm Companies

How I respond to security nerds who can derail a conversation - S1E40


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Ever get into a conversation about your security products and someone, maybe an ex-cop or IT professional, asks some off-the-wall question about a technical aspect of your technology? It’s easy to get pulled into the minutia. Here’s how I like to respond to validate the question but keep the conversation on track.
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Security Business: Marketing and Ops for Ambitious Alarm CompaniesBy Marshall Jones Jr.