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"How I Scaled Ali Abdaal to Millions without Losing His Voice" | Former Head of Content, Ines Lee
Your AI workflows are dialed. Your content calendar’s full. Your LinkedIn posts are sharp. But something still feels… off.
In this episode, Ines Lee, Oxford PhD turned content strategist for creators like Ali Abdaal (6M+), Zain Kahn (1M+), and Veritasium (18M+), reveals what it actually takes to scale content without losing your voice.
We go deep on:
- What it’s really like running content ops for a YouTube empire
- How to turn rough ideas into timeless thought leadership
- The not-so-glamorous truth behind “strategy”
- And why thought leadership isn’t just a buzzword, it’s a craft
Whether you’re a solo marketer, ghostwriter, or building a content engine, you’ll walk away with battle-tested frameworks and spicy takes from someone who’s shaped viral brands and bestselling books.
→ Full show notes: https://www.marketersdocoffee.com
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By Christine OrchardYour AI workflows are dialed. Your content calendar’s full. Your LinkedIn posts are sharp. But something still feels… off.
In this episode, Ines Lee, Oxford PhD turned content strategist for creators like Ali Abdaal (6M+), Zain Kahn (1M+), and Veritasium (18M+), reveals what it actually takes to scale content without losing your voice.
We go deep on:
- What it’s really like running content ops for a YouTube empire
- How to turn rough ideas into timeless thought leadership
- The not-so-glamorous truth behind “strategy”
- And why thought leadership isn’t just a buzzword, it’s a craft
Whether you’re a solo marketer, ghostwriter, or building a content engine, you’ll walk away with battle-tested frameworks and spicy takes from someone who’s shaped viral brands and bestselling books.
→ Full show notes: https://www.marketersdocoffee.com