Marketers Do Coffee

Your clients love you. And a stranger reads your LinkedIn and still can't tell what you actually do.

The usual reason is the words. The longer you've been great at something, the more you describe it the way you think about it, and the further that drifts from how your buyers talk about their own problem.

I sat down with Stacy Eleczko, the Positioning Psychologist, who studies why a buyer picks one expert over another. She brought two real client cases with the before-and-after copy, and the gap between what each business wrote and what its clients actually said is honestly a little painful to look at.

In this episode we cover:

• Why the better you get at your job, the worse you explain it
• Why your testimonials describe someone who already bought
• Where your buyers' real words live (sales calls, DMs, and yes, Reddit)
• Before-and-after teardowns from a bookkeeping firm and a consultancy
• The client interview question that uncovers the buying trigger
• Why huge engagement can mean your positioning is too broad
• What to do with call recordings, and why Stacy keeps two folders

CONNECT WITH STACY
💙 Website: https://stacyeleczko.com
💙 LinkedIn: https://www.linkedin.com/in/stacyeleczko
💙 Free Voice of Customer guide: https://stacy-eleczko.kit.com/d9b509c53c

FIND ME ON SOCIAL
💜 https://www.linkedin.com/in/christineorchard
💜 https://x.com/xtineorchard
💜 https://www.instagram.com/marketersdocoffee

About Marketers Do Coffee

How LinkedIn actually works from the marketers who’ve figured it out.

☕️ https://www.marketersdocoffee.com

ABOUT YOUR HOST

Christine Orchard is the founder and chief strategist of Orchard Strategy, a boutique content marketing agency that helps founders attract clients on LinkedIn without cold outreach or cringe.

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Make LinkedIn carousels people actually read, save, and remember.

In this episode, Amy Watts, B2B social strategist and content creator, breaks down actual examples of great brand carousels. She's run social for SaaS startups, audited dozens of brand channels, and now collaborates with B2B companies like HubSpot and Semrush.

What makes Amy's approach different: she doesn't treat B2B social as “professional content.” She treats it as community building. Strategic, human, and virtually impossible to scroll past.

In this episode, we cover:

• Why most B2B carousels look polished and still flop
• How to write a hook that earns the swipe
• The biggest mistake B2B brands make on LinkedIn
• How to make B2B fun without making it cringe
• Where to start if you're a marketer with zero carousel experience

CONNECT WITH AMY

💙 Website: https://www.amy-watts.com
💙 LinkedIn: https://www.linkedin.com/in/amy-watts-97b911150/

FIND CHRISTINE ON SOCIAL

💜 LinkedIn: https://www.linkedin.com/in/christineorchard
💜 X: https://x.com/xtineorchard
💜 Instagram: https://www.instagram.com/marketersdocoffee
💌 Newsletter: https://www.marketersdocoffee.com

ABOUT MARKETERS DO COFFEE

How LinkedIn actually works from the marketers who’ve figured it out.

☕️ https://www.marketersdocoffee.com

ABOUT YOUR HOST

Christine Orchard is the founder and chief strategist of Orchard Strategy, a boutique content marketing agency that helps founders attract clients on LinkedIn without cold outreach or cringe.

SHOW US LOVE

Please like, subscribe, and share the video.

Most LinkedIn advice was written for people trying to build an audience. But if you're a solopreneur or consultant, you don't need an audience, you need clients.

LinkedIn coach Sara Royf has helped 150+ consultants book discovery calls consistently using a 3-part system she calls the Revenue Routine: an optimized profile, intentional content, and a DM strategy that actually gets replies.

In this episode, we cover:

• The biggest LinkedIn mistake consultants make, and why it's not what you'd expect
• The "happy question trap" that kills DM conversations before they start
• What a real week on LinkedIn looks like inside the Revenue Routine
• Why going viral is not a lead gen strategy, and what actually is
• How one client went from $0 to $98K in LinkedIn revenue
• The anatomy of a first DM that gets a genuine response

CONNECT WITH SARA

• https://www.sararoyf.com
• https://www.linkedin.com/in/sara-royf/

BONUS: Sara is offering listeners a FREE LinkedIn profile audit! Contact her above to learn more about this offer.

CONNECT WITH CHRISTINE

• 💜 https://www.linkedin.com/in/christineorchard
• 💜 https://www.orchardstrategy.com/

ABOUT THE PODCAST

How LinkedIn actually works. From the marketers who’ve figured it out.

• ☕ https://www.marketersdocoffee.com

SHOW US LOVE

If you found today’s chat helpful, please like, subscribe, and share the video.

Stop treating your personal brand like a side project. The people winning on LinkedIn treat it like their #1 growth channel.In this episode, Renee Lynn Frojo, journalist turned brand storytelling strategist, shares how her decade covering startups and San Francisco’s most influential people shaped the way she helps founders uncover the stories and turn them into content that attracts the right customers.Renee’s journey from newsroom to brand strategy gave her a unique lens: journalists find the story that is already there, while most founders try to manufacture one. That difference changes everything about how you build content, shorten your sales cycle, and connect with the right audience.In this episode, we cover:→ What journalism teaches about storytelling that marketing never does→ Why most founders get the “tell your story” advice wrong→ Her actual process for helping founders who say “I don’t have a story”→ What the creator economy teaches B2B that corporate marketing can’t→ How to build a bank of differentiated content ideas from your own experiences☕ Subscribe for fresh marketing insights and highlights from this chat:https://www.marketersdocoffee.comFIND CHRISTINE ON SOCIAL💜 https://www.linkedin.com/in/christineorchard💜 https://x.com/xtineorchard💜 https://www.instagram.com/marketersdocoffee

FIND RENEE ON SOCIAL🌐 https://www.linkedin.com/in/renee-lynn-frojo/About Marketers Do CoffeeHow LinkedIn actually works. From the marketers who’ve figured it out.☕ https://www.marketersdocoffee.comSHOW US LOVEIf you found today’s chat helpful, please like, subscribe, and share the video.

“Stale milk in a beautiful glass.”
That’s how Vincent Pierri describes most infographics on LinkedIn.
They look great. Nobody saves them. Nobody comes back to them. And reach stays flat.
In this episode, Vince Pierri and I dig into why that happens — and what actually makes an infographic go viral. Vince breaks down his 4-part framework: pain point, actionable, less saturated, high density. If any one of those is missing, the post flatlines.
But we also get into something most people skip: the text post. Because even a perfect infographic dies if the hook gives everything away in line one.
Vince grew to 27K followers in 16 months posting only infographics. Before that, he spent nearly 20 years as a pastor — which is where he learned how to hold a room (and a feed). Now he coaches founders and consultants through VAP Coaching.
In this episode, we break down:
→ The 4-part framework behind every viral infographic
→ Why copying a viral design still gets you zero traction
→ The save rate threshold that separates decent from viral
→ Why 0.4% can mean 5-10X the reach
→ Why the visual is “stale milk in a beautiful glass”
→ The #1 hook mistake that kills your text post
→ Why your hook should NOT be a thesis statement
→ Why Vince hides the real value 5-6 lines deep
→ Why he says “it better be clickbait”
→ How density drives saves
If you’re posting infographics and wondering why they look right but don’t perform, this one will help.
CONNECT WITH US
https://www.linkedin.com/in/vincent-angelo-coach/
https://www.linkedin.com/in/christineorchard
https://x.com/xtineorchard
Want more conversations like this? Subscribe to the Marketers Do Coffee newsletter: https://marketersdocoffee.com
If you found today’s chat helpful, please like, subscribe, and share the video.

If your content isn’t generating business for you, it’s probably not a content issue. It’s your offer and how clear your POV is.

In this episode, Nick Bennett and I break down why so many solopreneurs and consultants get stuck at $20K-$50K/month, why custom services become the obstacle to your growth, and how standardizing your offer changes everything.

But we also go deeper. Because even the best offer won’t land if you don’t truly own your point of view.

Nick shares how he helps founders stop riding the referral rollercoaster and start building predictable pipeline, plus why strategy alone is useless without execution (and why you can’t outsource conviction).

If you’re a consultant, coach, or service provider who feels like you’re doing “all the right content things” but revenue isn’t moving, this episode will help you diagnose the real issue.
💌 Want more conversations like this? Subscribe to the newsletter:https://marketersdocoffee.com

Jillian Richardson is one of LinkedIn's top ghostwriters, and she went viral for telling us all to "get a little weirder" on LinkedIn.In this episode, we do live LinkedIn profile teardowns to show you exactly how to turn your profile into a revenue-generating asset.Most LinkedIn profiles are professionally boring: generic headlines, resume-speak, zero personality. But Jillian proves that embracing your quirks and showing your distinct point of view is what actually attracts clients.In this episode, we break down:→ What it really means to have a LinkedIn profile that "makes you money"→ Live profile teardowns: what to fix in your headline, about section, and more→ Why "getting weird" on LinkedIn actually works for business development→ The difference between profiles that get compliments vs. profiles that get clients→ How to make your headline speak to what clients need (not just what you do)→ Why showing personality attracts the right people—and repels the wrong ones→ Small profile tweaks that lead to unexpected business opportunitiesWhether you're a founder, exec, or business owner, this episode will help you turn your LinkedIn profile into a client magnet.

We all know employee posts crush company pages on LinkedIn, getting 12× more engagement.

But the real question is, how do you get your team, especially the non-marketers, to actually post?

In this episode, Dom Odoguardi, founder of doContent and ex Head of GTM at YC-backed startup Trellis, shares how he built employee-generated content systems that actually stick.

→ Full show notes and extras: marketersdocoffee.com

Good content gets attention in the moment. But when 95% of buyers aren’t ready now, recall is what drives revenue later.

In this episode, I sit down with Justyna Ciecierska — positioning strategist and creator of the Marketing Waiting Room™ — to unpack why funnels are dead, why most content gets forgotten, and what actually makes buyers recall you at the moment of need. We cover the two-room model (marketing vs sales), the enemy test that sharpens your message instantly, and how to use AI as a sparring partner, not a silver bullet.

This episode is brought to you by Sked Social. As a marketer, you’ve probably tried half a dozen schedulers. But Sked is different: flat-rate unlimited users plus Instagram-specific features that actually work (visual grid, auto-publish Stories, first comment, client approvals). For consultants and agencies juggling multiple clients on multiple platforms, Sked finally puts everything in one place.

Start your free 7-day trial:

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Subscribe for show notes and extras from my conversations with marketers who think like founders.

Connect with Justyna and Christine on LinkedIn.

Your AI workflows are dialed. Your content calendar’s full. Your LinkedIn posts are sharp. But something still feels… off.

In this episode, Ines Lee, Oxford PhD turned content strategist for creators like Ali Abdaal (6M+), Zain Kahn (1M+), and Veritasium (18M+), reveals what it actually takes to scale content without losing your voice.

We go deep on:
- What it’s really like running content ops for a YouTube empire
- How to turn rough ideas into timeless thought leadership
- The not-so-glamorous truth behind “strategy”
- And why thought leadership isn’t just a buzzword, it’s a craft

Whether you’re a solo marketer, ghostwriter, or building a content engine, you’ll walk away with battle-tested frameworks and spicy takes from someone who’s shaped viral brands and bestselling books.

→ Full show notes: https://www.marketersdocoffee.com