Sales often gets a bad rap but, done right, it can be the best thing in the world. In this episode, Brian teaches a powerful strategy to sell well and shares three principles that will help you achieve phenomenal success in your sales career.   YOU WILL LEARN:   ·     Why people buy emotionally and justify logically. ·     Why facts tell, but stories sell. ·     Why people need help making decisions.   MENTIONED IN THIS EPISODE: Buffini Coaching   Free business consultation   NOTEWORTHY QUOTES FROM THIS EPISODE:   “If you just meet the transactional needs of a customer, you'll get paid - but you won't make an advocate.” – Brian Buffini     “When you meet the emotional and transactional needs of the customer, you create advocates.” – Brian Buffini     “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie       “We are all storytellers. We all live in a network of stories. There isn't a stronger connection between people than storytelling.” – Jimmy Neil Smith     “We all need a little nudge in helping make good decisions.” – Brian Buffini  
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S2E140 How I Sell

It's a Good Life, the podcast for entrepreneurs. A podcast about growth - personal growth and growing your business. Inspirational and practical content that reflects the positivity it takes to be an entrepreneur. Presented by Brian Buffini founder of America’s biggest corporate coaching company. Entrepreneurship isn’t always an easy life, but with the right guidance, it can be a good one. Hosted on Acast. See acast.com/privacy for more information.

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Change is hard. While many people want to change, but find it difficult to do so, others are forced to change because of a medical emergency, job loss or other life-changing event. In this episode, Brian Buffini delves into the concept of change – specifically what causes people to change – and outlines tips to help people make positive, lasting change. You’ll learn the difference between passive and proactive change, why change is a transformation similar to the one a caterpillar undergoes to become a butterfly, and how to change your mindset, motivation and methodologies for a lasting impact. Whether you’re inspired to make positive changes or change is happening to you, you won’t want to miss this episode.   Inspirational quotes from today’s interview:
“People don’t change until the pain of staying the same is greater than the pain of the change.” – Brian Buffini
“Are you going to change or is change going to happen to you?” – Brian Buffini
“All permanent, lasting change starts on the inside and works its way to the outside.” – Lou Tice
“If you can change your mindset, you can change your life.” – Brian Buffini
“Whether you think you can or think you can’t, you’re right.” – Henry Ford
itsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Quick Cut: S2E191 How to Change Your Life Once & for All

People experience a vast range of emotions when it comes to money. In this episode, Brian explains the factors that can inform your attitude to your finances and teaches how to move past these limiting beliefs, build a fortune, and live the good life   YOU WILL LEARN: ·     How to identify your financial patterns. ·     Why income matters so much. ·     Why you should focus on assets.   MENTIONED IN THIS EPISODE:
Free financial resource
Free business consultation   S1E097, The Book that Made Me a Millionaire     ‘The Richest Man in Babylon,’ by George S. Clason     ‘I Will Teach You to be Rich,’ by Ramit Sethi   S1E128, Budget or Busted    S2E117, Getting your Financial House in Order    S2E120, Getting Rich is Easy
  NOTEWORTHY QUOTES FROM THIS EPISODE:   “It doesn't really matter how much you make. It really matters what you do with the money you make.” – Brian Buffini   “Keeping up with the Joneses, ultimately, is a play upon insecurity.” – Brian Buffini
“If you want to control your financial patterns, you have to dig into what shapes and informs them to begin with.” – Brian Buffini   “Your money will do what you tell it to do.” – Brian Buffini   “The key to consistent wealth is having consistent income coming in.” – Brian Buffini
itsagoodlife.com  Hosted on Acast. See acast.com/privacy for more information.

S2E190 Rich on Any Income

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Anxiety is something that can affect us all, especially in today’s increasingly anxious world. In this episode, Brian shares extensive research about the record levels of anxiety in society today. He also teaches how-to’s, based on his own personal experience, to help you feel less anxious. By the end of the episode, you’ll have the mechanisms and methodologies to deal with anxiety so you can stay on course, be encouraged and live the good life!    Inspirational quotes from today’s interview:
“We’re wasting our time on things that are making us anxious. That’s the problem.” – Brian Buffini
“It’s impossible to shine the light to someone else’s path without lighting up your own.” – Brian Buffini
“Don’t be so inwardly focused – become outwardly focused.” – Brian Buffini
“There’s a difference between solitude and isolation. One is connected, one isn’t. Solitude replenishes, isolation diminishes.” – Dr Henry Cloud
“We have a need for control. Our need for control as human beings is what ultimately causes the highest level of anxiety.” – Brian Buffini
“I can control my attitude. I can control my energy. I can control my effort.” – Brian Buffini
“When perfectionism is driving us, shame is riding shotgun and fear is that annoying backseat driver.” – Brené Brown
itsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Quick Cut: S2E189 How to Remove Worry

No one is guaranteed tomorrow, which is why it’s vital to make the best of every day you’re blessed with. In this episode, Brian shares some powerful tips to help you focus on others, regain your passion and seize the day to live the good life.    YOU WILL LEARN: ·     Why you’re feeling lost.     ·     How a breakdown can lead to a breakthrough.     ·     How to seize the day.     MENTIONED IN THIS EPISODE:
One Day   The Cookie Thief, by Valerie Cox   Groundhog Day   Nyad   S1E035, The Other Shore with Diana Nyad   Franklin   Do It N.O.W   The Peak Experience
MasterMind Summit
Free business consultation   NOTEWORTHY QUOTES FROM THIS EPISODE:   “Today - this one day - is really all we have.” – Brian Buffini    “When you get your eyes off yourself and your own problems and you get them on to others, it’s amazing how restorative it can be.” – Brian Buffini   “Relationships are everything. And they're at the heart of every good business and at the heart of every good life.” – Brian Buffini   “Be relentlessly positive.” – Brian Buffini   “The best thing about the future is that it comes one day at a time.” – Abraham Lincoln
itsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

S2E188 Seize the Day

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Brian Buffini came to America with $92 in his pocket and eventually paid off crippling medical debt to achieve wealth and success. In this episode, he examines the common attitudes that prevent people from achieving financial success and outlines five ways to cultivate a high-performance mindset about money. Whether you’re struggling to eliminate debt or you want to save more and hone better money habits, this episode is sure to motivate you to take control of your finances once and for all.   Inspirational quotes from today’s interview “Broke was my state of account; poor was my state of mind.” — Brian Buffini “If you want to be successful, you have to be countercultural—you can’t avoid it, you can’t worship it and you can’t believe it’ll do anything to change your status.” — Brian Buffini “People say ‘ignorance is bliss.’ No, ignorance is bankruptcy.” — Brian Buffini “Money frees you up from doing things you dislike. Since I dislike doing nearly everything, money is handy.” — Groucho Marx “Money is like fire—it can heat your home and cook your food, but it can also burn down your house.” — Brian Buffini “It’s good to have money and the things that money can buy but it’s good, too, to check up once in a while and make sure you haven’t lost the things that money can’t buy.” — George Latimer “Money can buy you a bed, but it can’t buy you a good night’s sleep.” — Zig Ziglar “Align your resources with your values.” — Brian Buffini “If you think no one cares if you’re alive, try missing a couple car payments.” — Earl Wilson “I try to buy stock in businesses that are so wonderful that an idiot can run them because sooner or later, one will” — Warren Buffett “When someone loses it all, it’s because they’re out of sequence.” — Brian Buffini “An investment paid in knowledge pays the greatest dividends.” — Ben Franklin “Bring more value to your hours so you can be valued for your hours.” — Brian Buffini “A bank can’t foreclose on a property it doesn’t have a mortgage on.” — Brian Buffini   Books mentioned in the episode: The Richest Man in Babylon by George S. Clason
The Total Money Make-Over by Dave Ramsey
itsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

S2E140 How I Sell

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