You don’t need a big budget or event planning experience to bring people together – sometimes all it takes is an idea, a little scrappiness, and the will to make it happen. In this podcast, HeyOrca’s own Natalie Czerwinski will walk you through how she turned an idea she saw on TikTok into a full-blown neighbourhood Cat Tour that attracted over 100 attendees, 21 cats, and raised money for a local rescue.

We will cover topics such as how to get started (even if you’ve never run an event before), building local buzz using social media, getting community support and asking for help, and what to expect when things go wrong – and how to roll with it. Whether you're planning a meetup, pop-up, or brand activation, this session will give you the inspiration and practical tips to turn your ideas into something real.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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