In this episode of the B2B Sales Podcast, Thibaut shares his strategy for achieving a 46.45% reply rate through the effective use of triggers in prospecting. He explains the importance of understanding intent data, identifying potential triggers, and how to apply this knowledge to engage prospects meaningfully in 2024.

Main Topics Covered

• Understanding Intent Data: The importance of recognizing online behaviors that signal a buyer's potential next actions.
• Listing Potential Triggers: How to identify and keep track of triggers that can initiate conversations with prospects.
• Using Triggers to Start Conversations: Strategies for turning digital footprints into opportunities for engagement.

Important Links

• Sign up for the Tactical Selling Newsletter to access more resources: Tactical Selling Newsletter
• Access the Prospecting Template Swipe File for cold outreach templates: Prospecting Template Swipe File