Can you really grow a meaningful following without a social strategy? Brandon Green did — by showing up consistently, staying authentic, and embracing his “no-plan” plan.

In this episode of Buffer Chat: The Podcast, Kirsti talks to Brandon Green — Buffer Product Manager by day, musician by night — about how he built a community of musicians on Threads (and sold over $1,500 worth of music in the process).

🎧 What you’ll learn:

→ How Brandon grew from 0 to 2,000+ engaged followers on Threads

→ Why consistency (not strategy) was the key to audience growth

→ The creative power of showing up without overthinking it→ How he applies product thinking to independent music marketing

→ Why Threads felt like home when other platforms didn’t

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🔗 Links + Resources:

🎶 Listen to Brandon’s music (Kid Lightbulbs) on Bandcamp →

🎶 Listen on Spotify → 🧵 Follow Brandon on Threads →

📚 Read: How Posting Consistently Impacts Engagement →

🛠️ Learn more about Buffer’s Streaks + Goals tools →

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