Can you really grow a meaningful following without a social strategy? Brandon Green did — by showing up consistently, staying authentic, and embracing his “no-plan” plan.

In this episode of Buffer Chat: The Podcast, Kirsti talks to Brandon Green — Buffer Product Manager by day, musician by night — about how he built a community of musicians on Threads (and sold over $1,500 worth of music in the process).

🎧 What you’ll learn:

→ How Brandon grew from 0 to 2,000+ engaged followers on Threads

→ Why consistency (not strategy) was the key to audience growth

→ The creative power of showing up without overthinking it→ How he applies product thinking to independent music marketing

→ Why Threads felt like home when other platforms didn’t

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🔗 Links + Resources:

🎶 Listen to Brandon’s music (Kid Lightbulbs) on Bandcamp →

🎶 Listen on Spotify → 🧵 Follow Brandon on Threads →

📚 Read: How Posting Consistently Impacts Engagement →

🛠️ Learn more about Buffer’s Streaks + Goals tools →

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🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers.► Get started with Buffer for FREE► Join the Buffer community⸻ 👀 Find us on socialLinkedInInstagramThreadsBlueskyTikTokFacebookMastodon

Can AI actually make content creation easier? In this episode of Buffer Chat: The Podcast, LinkedIn Creator and Buffer Content Writer Tami Oladipo talks AI as a tool — not a crutch.

From saving time on content repurposing to making it easier to post consistently, AI can help creators work smarter — when used right.

📌 What you’ll learn:

→ The real reason AI-assisted posts see higher engagement

→ How AI can help you stay consistent without losing authenticity

→ The best AI tools for writing, video editing, and data analysis

→ The biggest mistake creators make when using AI

Whether you’re skeptical or already using AI in your process, this episode is packed with insights on finding the right balance.

🔗 Links + resources:

📊 Buffer’s AI vs. Human Content Study →

📚 How Posting Consistently Impacts Engagement →

🛠️ Best AI Tools for Content Creators →

Follow Tami for more AI and LinkedIn insights:

✨ LinkedIn →

✨ TikTok →

Monetizing on TikTok, you say? Tiffany Yu has done that — and then some.

The author, founder, and disability advocate has made more than $160K on TikTok and even landed her own book deal — all without millions of followers.

In this episode of Buffer Chat, Tiffany walks us through her journey of growth and monetization and shares tips for creators who want to do the same.

► You will learn:

→ Why you don’t need a massive following to land brand partnerships

→ How to find your niche and grow authentically

→ The power of series-based content and why consistency beats virality

→ How to make money on TikTok (beyond brand deals)

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► Links & resources:

📖 Read Tiffany’s article on the Buffer blog:

📚 Check out Tiffany’s book, The Anti-Ableist Manifesto

🎥 Follow Tiffany on TikTok

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🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers.► Get started with Buffer for FREE: https://buffer.com► Join the Buffer community: https://buffer.com/community---- 👀 Find us on socialLinkedIn: https://linkedin.com/company/bufferappInstagram: https://www.instagram.com/bufferThreads: https://www.threads.net/@bufferBluesky: https://bsky.app/profile/buffer.comTikTok: https://www.tiktok.com/@bufferappFacebook: https://facebook.com/bufferappMastodon: https://mastodon.world/@buffer

The time to start building your following on LinkedIn is now!

► How to level up as an intermediate creator

Bluesky wants to be a new home for creators, on their terms. 🦋

In this episode of Buffer Chat, host Kirsti Lang sits down with Rose Wang, COO of Bluesky, to explore the platform that’s shaking up social media as we know it.

Rose breaks down how Bluesky is different, from empowering users with custom feeds to ensuring creators can truly own their audience and content.

She also touches on the platform's plans for subscriptions and how a premium account might work.

Whether you’re curious about decentralized platforms or looking for ways to grow your personal brand, this episode offers really helpful guidance for both beginners and intermediate Bluesky users.

What you’ll learn:

🌀 How Bluesky’s decentralized model works and why it’s a game-changer for creators.

✨ The power of custom feeds, moderation tools, and Starter Packs to create your ideal online community.

🎨 Why Bluesky is a must for creators — from better organic reach to the promise of monetization

💸 How Bluesky's upcoming subscription model is going to work

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🌟 Ready to explore Bluesky? Here are some more resources that could help:

► All of Bluesky’s Features (So Far) and How to Use Them: https://buffer.com/resources/bluesky-features

► 7 Bluesky Content Ideas and Tips for Your Next Post: https://buffer.com/resources/bluesky-content-ideas

► The Significance of Bluesky and Decentralized Social Media: https://buffer.com/resources/bluesky-decentralized-

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In this episode of Buffer Chat, host Kirsti Lang sits down with Lindsey Gamble — Influencer Marketing and Creator Economy Consultant, Advisor, and Speaker — to tackle one of the biggest questions every creator faces: Which social media platform is right for you?

From understanding your audience to leveraging your unique skill set, Lindsey shares helpful insights not just for creators, but social media marketers, and small business owners, too.

Whether you're just starting out or trying to optimize your strategy, this episode has you covered.

What you’ll learn:

⚡️ How to choose the right platform based on your skills, audience, and goals.

📱 A breakdown of major platforms: Instagram, Tiktok, YouTube, LinkedIn, Threads, and more — who they’re for and where they shine.

✨ The unique opportunities LinkedIn offers for creators in 2025 and beyond.

🦋 Why decentralized platforms like Bluesky and Mastodon are worth exploring.

🔮 Predictions for the future of social media, including LinkedIn short-form video and the evolution of content engagement.

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👋 Where to find Lindsey:

LinkedIn: https://www.linkedin.com/in/lindsey-gamble/

Threads: https://www.threads.net/@lindseygamble_

Website: https://www.lindseygamble.com/

Social Media Strategist and Createrprenuer Jayde Powell explores why building a personal brand is a game-changer for social media professionals.

Anna Burgess Yang, a solopreneur and content marketing expert, unpacks the tools and strategies that help her maintain a consistent and efficient social media presence.

Whether you're a creator, a social media marketer, or a small business owner, Anna’s insights on productivity and her favorite tools will help you streamline your workflow and get more done in less time.

With tips on content planning, automation, and staying organized, this episode is packed with practical advice to keep your content creation game strong.

Listen in for tips on:

🏗️ Building a content stockpile: How Anna manages to have 400+ posts ready to go.

⏰ Timeblocking tips: Structuring your week for client work, personal content, and admin tasks.

🤖 Using automations: From Zapier to ChatGPT, learn the processes Anna relies on to generate content ideas and repurpose posts across platforms.

🚀 Maximizing productivity: Why time blocking and setting up systems can help you achieve more with less stress.

🛠 Essential tools: From Trello and Buffer to voice memos and Fireflies.ai, discover Anna’s go-to tools for every step of content creation.

✅ Building consistency: Why maintaining a content cadence is easier once you’ve built up your ‘content muscle’ and workflow habits.

Don’t miss this episode if you're looking to create content more consistently and efficiently. Anna’s methods are a game-changer for those juggling multiple roles and responsibilities.

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✨ Anna's website: https://annabyang.com/

✨ Anna on LinkedIn: https://www.linkedin.com/in/annabyang/

📚 Anna's Guide to Creating Content Consistently: https://blog.annabyang.com/content-production-solopreneur/

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If you enjoyed this episode, be sure to subscribe and check out our upcoming chats with other inspiring creators.

How do you define your niche as a creator? Full-time creator Gigi Robinson has hundreds of thousands of followers across platforms — and some unique ideas on niches.

In this episode, host Kirsti Lang dives into the evolution of Gigi’s journey from a high school photographer to a powerhouse creator with a thriving online presence — and business.

Gigi has a unique approach to creator niches: treating her brand like a “solar system,” with her core identity at the center and various passions orbiting around it.

Hear how she blended chronic illness activism, lifestyle content, and her personal brand to build a loyal audience— and how you can find (and grow) your own niche without boxing yourself in.

Listen in for tips on:

Whether you’re a budding creator or a brand looking to make waves, Gigi’s insights are here to guide you on crafting a presence that’s flexible, focused, and impactful.

Join us for a fun, insightful conversation on how to navigate — and thrive — in the ever-evolving creator economy.

✨ Gigi on Instagram: instagram.com/itsgigirobinson

✨ Gigi on TikTok: tiktok.com/@itsgigirobinson

✨ Gigi on LinkedIn: linkedin.com/in/gigirobinson