The THOMcast

How ID Marketing will disrupt the innovation process and boost your performance #BusinessDesignThinking — THOMcast E03

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In this episode we dig a little deeper into the concept of ID marketing by looking at how it can be applied to the innovation process. Eline Khancheh Zar, Senior Consultant at The House of Marketing, explains what Business Design Thinking (BDT) is and how ID marketing will revolutionize the way we innovate.

🌶 TODAY’S MENU

  • The concept of Business Design Thinking 
  • Why we needed to change the framework and what we changed
  • And finally how this will result in more successful innovations

    • 🧩RESOURCES 👉

    If you want more information about our new Business Design Thinking framework, have a look at www.thom.eu/bdt

    🚀TIMESTAMPS 

    (00:45) Introduction of Jean Marc and Eva

    (01:40) Introduction of expert Eline
    (03:02) Explanation of the Business Design Thinking Approach
    (04:36) The steps of Business Design Thinking
    (08:25) The introduction of behavioral data
    (10:26) The second diamond
    (11:20) How to validate your value proposition?
    (12:28) The importance of iteration
    (13:35) How ID marketing increases the succes rate of your business design thinking process.
    (15:31) What to keep in mind about Business Design Thinking

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    * * *

    This episode is brought to you by The House of Marketing.

    Special thank to Eline Khancheh Zar. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.

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