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How Ignoring Every 'Should' Built Her Wellness Business: Emma Maidment
Emma Maidment reveals how she transformed from a burned-out corporate PR executive to a thriving wellness entrepreneur by following one simple principle: authentic alignment. After years of pushing through anxiety and health issues while climbing the corporate ladder at tech startups like 99designs, Emma discovered the secret to creating a magnetic personal brand that attracts the right opportunities effortlessly.
In this powerful conversation, Emma shares her proven framework for building trust through storytelling, why "fake it till you make it" will eventually destroy your business, and the strategic communication techniques she learned working in police media that apply directly to personal branding. She breaks down the difference between surface-level success and true flow state, revealing why most entrepreneurs struggle to build sustainable brands that stand the test of time.
0:00 Introduction - From PR to Purpose
2:04 The Corporate Trap - Following the path you "should" take
6:00 Body Screaming Misalignment - Health crisis from pushing through anxiety
8:37 The Coffee Shop Revelation - Friend's question that changed everything
11:43 99designs Success Story - Inside the $35M tech startup boom
19:21 Authentic vs. Fake Success - Why truth always reveals itself
23:05 Magnetic Brand Formula - You have to know who you are
38:06 Long-Form Content Strategy - How podcasts build trust faster than posts
48:24 Police Media Secrets - Strategic communication lessons for business
57:16 What Is Flow State? - Living in alignment with your true purpose
Follow Emma Maidment:
Instagram: www.instagram.com/emmamaidment_/
LinkedIn: www.linkedin.com/in/emmamaidment/
Follow Mark Kentwell:
Instagram: www.instagram.com/mark_kentwell
TikTok: www.tiktok.com/@mark_kentwell
LinkedIn: www.linkedin.com/in/markkentwell1
Mark’s Businesses:
Presence Real Estate: presence.realestate/
Nexr: nexr.com.au/
View all episodes
By Mark KentwellEmma Maidment reveals how she transformed from a burned-out corporate PR executive to a thriving wellness entrepreneur by following one simple principle: authentic alignment. After years of pushing through anxiety and health issues while climbing the corporate ladder at tech startups like 99designs, Emma discovered the secret to creating a magnetic personal brand that attracts the right opportunities effortlessly.
In this powerful conversation, Emma shares her proven framework for building trust through storytelling, why "fake it till you make it" will eventually destroy your business, and the strategic communication techniques she learned working in police media that apply directly to personal branding. She breaks down the difference between surface-level success and true flow state, revealing why most entrepreneurs struggle to build sustainable brands that stand the test of time.
0:00 Introduction - From PR to Purpose
2:04 The Corporate Trap - Following the path you "should" take
6:00 Body Screaming Misalignment - Health crisis from pushing through anxiety
8:37 The Coffee Shop Revelation - Friend's question that changed everything
11:43 99designs Success Story - Inside the $35M tech startup boom
19:21 Authentic vs. Fake Success - Why truth always reveals itself
23:05 Magnetic Brand Formula - You have to know who you are
38:06 Long-Form Content Strategy - How podcasts build trust faster than posts
48:24 Police Media Secrets - Strategic communication lessons for business
57:16 What Is Flow State? - Living in alignment with your true purpose
Follow Emma Maidment:
Instagram: www.instagram.com/emmamaidment_/
LinkedIn: www.linkedin.com/in/emmamaidment/
Follow Mark Kentwell:
Instagram: www.instagram.com/mark_kentwell
TikTok: www.tiktok.com/@mark_kentwell
LinkedIn: www.linkedin.com/in/markkentwell1
Mark’s Businesses:
Presence Real Estate: presence.realestate/
Nexr: nexr.com.au/