In early 2020, everything changed for businesses and people soon after the World Health Organization declared a global pandemic. One of the first and most hard-hit industries was travel and hospitality. Amidst the crisis, IHG faced a business calamity as demand fell across its global properties; it took a slew of measures to counter the pandemic. Listen on as George Turner, Chief Commercial and Technology Officer for IHG Hotels and Resorts, shares how the pandemic impacted IHG and how his team turned innovative ideas into practical, prudent solutions – all for the sake of creating a more resilient business that will continue to earn the confidence and brand loyalty of its guests worldwide.