What happens when a supply chain expert is handed the keys to one of the world’s most iconic brands? For Jesper Brodin, it meant hitting the road, literally, to understand the heartbeat of IKEA from the ground up.

In this episode, Jesper shares the behind-the-scenes decisions that helped steer IKEA through a digital revolution, a global pandemic, and a bold sustainability mission. From the lessons he learned from IKEA’s legendary founder to the surprising power of a “banana card,” it’s a story of humility, reinvention, and leading with purpose.

It’s a playbook for navigating change, by listening, evolving, and never losing sight of what really matters.

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