From management consultancy, building an 8 figure info product business, to now becoming the go-to headhunter for high growth eCommerce brands, Ugis has seen (and DONE) it all.

In this episode, we break down how to scale an eCommerce brand by building world class teams. If you’ve ever wondered when to hire, who to hire, and how to avoid the “I’ll just do it myself” trap, this conversation is packed with insights you can use today.

👉 What you’ll learn:

- The playbook for building high performing eCommerce teams

- Must-have hires at 7, 8, and 9 figures in revenue

- How to spot bottlenecks and make the right hire to unlock growth

- Why creative strategy is the #1 lever for scaling brands right now

- International hiring: where to find top talent for eCommerce roles

- Onboarding, culture, and retaining A players

- How AI is reshaping roles like media buying, customer support, and creative strategy

Whether you’re running a Shopify brand, DTC startup, or fast growing agency, understanding how to recruit and manage top talent could be the difference between stalling at 7 figures or scaling to 9.

Chapter:

00:00 – From Funnels to Headhunting

01:17 – Breaking the “I’ll Just Do It Myself” Trap

02:09 – Getting Started in Online Business

03:13 – Escaping Corporate Consulting

04:11 – Entering the Info Product Boom

05:16 – Scaling to 8 Figures on Low-Ticket Offers

06:50 – Building the Team Behind the Growth

07:54 – Exiting the Business

08:59 – Mini Retirement & Rediscovering Purpose

10:55 – Lessons From Building Teams

13:52 – Director-Level Talent Explained

14:49 – Helping Founders Let Go

15:48 – Spotting the Key Levers for Scale

17:19 – Team Structures at 7, 8, and 9 Figures

19:12 – Avoiding Bureaucracy With Senior Hires

20:05 – Must-Have Roles at Each Stage

22:06 – Who Owns Product & Brand?

22:36 – The Rise of New Roles (AI & Retention)

24:03 – Agency vs In-House: Which Is Better?

27:38 – Agency Red Flags to Watch For

29:04 – Why Creative Strategists Are in Demand

30:34 – What Makes a Great Creative Strategist?

32:07 – Hiring Process That Works

36:04 – Why Job Boards Don’t Work for Top Talent

39:35 – Evaluating Candidates Beyond Skills

43:26 – Designing Great Test Tasks

46:22 – Filtering for ChatGPT-Generated Work

48:17 – Red Flags in Interviews

49:12 – Onboarding That Actually Works

51:08 – First 30 Days for New Hires

54:20 – Diagnosing Bottlenecks

56:48 – The Global Shift in Hiring

59:00 – Top Regions for eCom Talent

01:01:05 – Building Culture Across Borders

01:05:01 – Promoting Internally vs Hiring Externally

01:06:00 – AI’s Impact on Ecom Teams

01:09:04 – Who Ugis Works With

📈 If you’re serious about scaling your eCommerce business, this episode gives you the inside track on how to hire leaders that drive growth and avoid costly mistakes.

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