The bottom line is numbers really do make all the difference but do we always focus on the right ones?

Online marketers are often razor-sharp measuring their conversion rates and tight to review their results.

The problem for us offline folks is that it's tougher to do the same when you have human beings involved.  People have emotions and opinions and have even been known, on occasion, to fiddle the system (shock!!) to make themselves look good. 

Today, Matthew shares why it's important to understand your conversion rates AND why low conversion rates could be great news for your business!  WHAT?? Listen to find out more...

#MagicalNumbers #Sales #Profit