Magical Numbers Podcast: Marketing, Sales & Profit Growth Strategies

It's UK Lockdown Day 2 and what's the verdict? 3 things are happening...Companies are distressedCustomers are distressedPeople are distressedIs there a way through this? What's the plan if your customer-base is locked at home? What should you do if there are still some customers out there?

Doesn't seem logical, does it? Your customer pays you less, but you earn more.Looking back into recent history, our default buying position was to save up and then pay... Now we don't do that as much.What tricks can you use in your business to allow your customers to pay less upfront but remain customers for longer?

How ethical is it to put your prices up when faced with buyers in a stressed or distressed situation?In today's episode Matthew ponders market forces and how you might best grow your company with a stable and reliable customer base.

Time to step back and get some perspective and accountability in your business...

In today's episode Matthew takes a quick spin through review of 2018 and looking forward to 2019 with 4 simple areas to think about scoring yourself and your business.He dips into systems and processes and the areas that you might consider for building a stable business for the new year.And the Super Fast Sales Hack offers a blatant rip-off of Steve Clarke's incredible technique for generating more sales!

A common problem in growing SMEs is defining the responsibilities between marketing and sales roles… Matthew shares his insights after assisting a private client with this very problem.

Matthew gets all seasonal with how and why Black Friday, Cyber Monday and a host of other seasonal selling days can spectacularly work to boost your profits… and how to avoid them spectacularly back-firing.

Bumps… not dents and dings… but Order Bumps! 😊You’ll probably recall my experience getting a new truck in an earlier episode, but today we chat not about who I’d be dealing with… but what I was actually buying. One of the strategies that I share in my ‘5 Super Simple Steps to Profit Growth’ course was actually used on me during the sales process so, I figured it would be a good idea to share it as a real-life experience with you. It dips into techniques that rely on a bit of psych...

The bottom line is numbers really do make all the difference but do we always focus on the right ones?Online marketers are often razor-sharp measuring their conversion rates and tight to review their results.The problem for us offline folks is that it's tougher to do the same when you have human beings involved. People have emotions and opinions and have even been known, on occasion, to fiddle the system (shock!!) to make themselves look good. Today, Matthew shares why it's importa...