Marketing on Mars

How Important It Is To Be Authentic in Marketing?


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In our 86 edition of MoM, we're joined by Erica Morgenstern, CMO of Personify Health. Join us as we dive into the art of effective communication across diverse audiences. Erica shares her journey, including memorable moments working with global brands and insights into seizing opportunities for growth.


If you're ready for a dose of marketing inspiration and a few laughs along the way, hit play now and subscribe to our channel for more captivating conversations with industry leaders like Erica Morgenstern.


Plus, don't miss out on the hilarious joke segment and some fiery hot sauce challenges! 🔥


Highlights:

00:00 to 01:57 - Intro

01:58 to 02:57 - Hot sauce show off

02:57 to 5:01 - 1st shot

5:02 to 8:07 - About Erica

8:08 to 13:15 - Communication strategies

13:16 to 17:50 -About Personified Health

17:51 to 21:50 - Sponsorships and all about Event Activations

21:51 to 30:20 - Embracing extremes in business strategies & AI

30:21 to 34:20 - 3rd shot of hot sauce

34:21 to 36:20 - Light-hearted joke segment

36:21 to 39:35 - Erica's insights on CHAT GPT

39:36 to 41:15 - Challenges in contemporary marketing

41:16 to 43:30 - 4th shot of hot sauce

43:31 to 53:15 - Prioritizing authenticity in marketing efforts

53:16 to 55:00 - Reflections on past experiences

55:01 to 58:00 - Importance of diversifying portfolios

58:01 to 59:00 - 5th shot of hot sauce

59:01 to 59:45 - Effective communication strategies

59:46 to 1:00:38 - Tips for connecting with Erica


Don't miss out on the fun - hit play now and leave us in the comments your favorite quote of the episode!


🌟Connect with Erica MorgenStern: https://www.linkedin.com/in/ericamorgenstern/

🌟Explore about Personify Health: https://community.virginpulse.com/personify-health

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.


Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.


If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!


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Marketing on MarsBy Marketing on Mars