The Spiro Circle

How incentives really work: Getting what we want - #0014, Uri Gneezy


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We all have incentives. I have an incentive to produce this podcast well enough so that I attract more readers and listeners, and hopefully, you have an incentive to tune into new episodes with a goal to learn something or get enjoyment from it.

I also carry personal incentives, such as being a good father, husband, brother, son, colleague, and member of my community.

Some incentives are more cynical. Money or fame often drives people to big things, but not without risk or without affecting their ego, health, or safety.

Reward and punishment, each on different sides of a coin, can determine incentive structures.

“Incentives are something that drives families, economies, companies, and societies,” I wrote for CTech in 2023. “We are told as children that if we behave well, we can have a candy bar or play outside with our friends. As employees, we may be incentivized with money or status, or find fulfillment from within by knowing we are doing something that adds meaning to our lives and our communities.”

I wanted to share this conversation with you today from CTech’s BiblioTech archive because I believe it relates strongly to each of us. The interview, which was conducted for CTech as part of its BiblioTech series, is still as relevant as ever.

About Uri Gneezy:

Uri Gneezy is a Professor of Economics and Strategy and the Epstein/Atkinson Chair in Behavioral Economics at the University of California San Diego Rady School of Management. Before that, he was a faculty member at the University of Chicago, Technion, and Haifa. Uri’s research focuses on using both lab and field experiments to study how people react to incentives. He is the co-writer of The Why Axis, which discusses how using field experiments can improve our understanding of economic interactions in the real world.

You can read the entire (albeit lightly edited) transcript of this interview directly on CTech:

You can also catch a copy of Mixed Signals: How Incentives Really Work on Amazon here: https://www.amazon.com/Mixed-Signals-Incentives-Really-Work/dp/0300255535



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The Spiro CircleBy James Spiro