This week I listened to a podcast about the virtue of justice. It was hosted by Ryan Holiday and featured a conversation with Rutger Bregman - two of my favorite writers!
The conversation was called “You’re Not Wasting Time, You’re Wasting Your Life,” and it talked about moral ambition, the truth about success, work, and impact. It tied in nicely with a separate conversation I had with my recent guest, climate entrepreneur Josh Dorfman, which took place for The Spiro Circle this week.
“The idea always has been how I can identify solutions to help a consumer or an individual become more sustainable in their lifestyles - in a way they're going to want to do it,” Josh explained in the episode. “[Where] it's not about sacrifice, it's not about suffering, it's not about inconvenience, because if it is those things, very few people are going to stick with it.”
Josh is the creator of The Lazy Environmentalist and Co-Founder and CEO of Plantd, which produces carbon-negative building materials made from fast-growing plant fibers. He is also the host of the Supercool podcast, which showcases scalable, profitable climate solutions.
It’s all well and good to strive to become a powerful CEO or influential world leader, but if you’re not living up to your full potential or trying to make the world a better place, are you truly succeeding? I wanted to hear more about Josh’s mission of climate entrepreneurship and how the world is benefiting from scientific and technological innovation.
We discussed the following things:
* Climate Entrepreneurship and how it differs from regular entrepreneurship
* $2.2 billion of investment globally into clean energy technologies in 2025
* Cultural and societal shifts toward climate innovation
* The ‘ring’ of countries around the equator helping boost innovation
* How storytelling influences climate technology adoption
* Emerging technologies in the space
* Companies that are revolutionizing antiquated services
I love it when different topics and ideas that I explore converge like this. I urge you all to listen to Holiday’s episode and check out Bregman’s books (I’ve read his first two, “Utopia for Realists: How We Can Build The Ideal World” and “Humankind: A Hopeful History”. His newest, “Moral Ambition: Stop Wasting Your Talent and Start Making a Difference”, is on my list, and I am starting it soon!
READ: The time I visited Ryan Holiday’s bookstore in Bastrop, Texas
Of course, I also encourage you to check out Josh’s work in the space and to listen to this episode to learn more about how our actions can help improve the world. You can subscribe for more updates and to be notified when more episodes go live.
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