Remember when bookstores were an endangered species? Well not anymore. 

Thousands of independent bookstores across the country just celebrated Independent Bookstore Day. 

Brick-and-mortar places like Elliott Bay Book Company in Seattle didn't just survive the e-commerce revolution. They’re thriving ... by leaning into doing what online sellers can’t do. 

On today's episode, how did independent bookstores escape Amazon’s shadow? And what lessons could other businesses learn from their revival?

Check out the KUOW Book Club.

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