In this conversation, Chris talks with Joost Poulus, chief product officer for Moose toys. They talk about Joost's 20-plus year career with Moose, building a culture that supports innovation and the company's BHAG (Big Hairy Audacious Goal) for the future.

In a time when "innovation" can merely be a buzzword, Moose is one of the first companies to build, and publish, a series of metrics to determine how innovation as they define it is succeeding.

Not surprisingly, it encompasses people, product and play.

The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and the Hong Kong Trade Development Council.