InstaBomb founder Casey Dalton shares how a homegrown kitchen hack turned into a 90% TikTok-powered business. What started as a mom’s solution to make healthy, all-natural meals easier, vegan-friendly “food bombs” filled with global spices, quickly found its audience through creator demos, organic storytelling, and community feedback that shaped everything from packaging to product development.

Casey breaks down how TikTok creators helped demystify a complex product, why real-time engagement replaced traditional focus groups, and how automation through GMV Max dropped customer acquisition costs. With TikTok serving as both launchpad and learning lab, InstaBomb built a thriving business grounded in authenticity, cultural connection, and efficiency.

What You’ll Learn in This Episode:

• How creator-led storytelling helped customers instantly “get” a new product concept
• Why TikTok’s comment sections became InstaBomb’s live focus group for packaging and flavor innovation
• How GMV Max automation lowered CPA from $30 to $4 and unlocked sustainable scale
• The role of authentic, everyday creators in driving trust and repeat purchases
• Why InstaBomb sees TikTok not as a platform but as the cultural crossroads where community meets commerce

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.