Meta is set to launch Threads this week and there's a ton of discourse around if it can truly compete with Twitter. In this video, I discuss the demographic they’d have to win over.

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Chapters0:00 - What we know about Threads1:53 - What we're doing here 2:28 - Has Twitter ever had competition?3:24 - The reality of successful platforms6:13 - Threads' big opportunity10:54 - "The Twitter pipeline" 12:01 - Teen users and celebrities13:33 - Yes, this demographic does like text15:16 - Come on Twitter16:39 - Closing remarks

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Intro animation by Black Book Studio: https://www.blackbook.studio/

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You can also find me on

Twitter: https://twitter.com/julesterpak

TikTok: https://www.tiktok.com/@julesterpak

Instagram: https://www.instagram.com/julesterpak

Substack: https://www.growingdigital.net/

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Join for dialogue and opportunities: https://discord.gg/8ueURBRvc7

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Watch on YouTube: https://youtu.be/5xB34JSXNSc

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My production gear: https://amzn.to/3OFWWJv

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Business inquiries: [email protected]

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FEATURED VIDEOS 

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Lex Fridman and Mark Zuckerberg: https://www.youtube.com/watch?v=Ff4fRgnuFgQ&t=4520s

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Twitter Founders on Musk’s Tumultuous Takeover: https://www.youtube.com/watch?v=SKia5QUiGkE

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Featured TikTok about wanting another app: https://www.tiktok.com/t/ZT8e7ojnH/