Working with Gen Z

How is Gen Z Consuming Media: The Tension between Virality vs. Verification


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Gen Z doesn’t just consume media — they live inside it. In a world where the feed is the front page and algorithms shape attention, this generation is redefining how news is discovered, trusted, shared and challenged. Traditional gatekeepers no longer hold exclusive control over information. Today, creators, influencers and everyday users compete with journalists for credibility and cultural influence.



In this episode, Journalist Janvi Sonaiya helps us to explore how Gen Z engages with media differently: their relationship with trust and truth, the rise of short-form storytelling, the role of identity in shaping narratives, and the tension between virality and verification. Are they disengaged from traditional journalism — or simply rejecting outdated formats? Is misinformation the real threat, or is it declining institutional trust? And what happens when the audience is no longer passive but participatory?



Through the lens of media and journalism, we unpack how Gen Z is not just reshaping content, but reshaping the very structure of influence. As institutions struggle to keep pace with platforms, this conversation asks a bigger question: Is Gen Z changing media — or revealing what media needed to change all along? This episode is for leaders, educators, journalists, and anyone trying to understand how the next dominant generation interprets the world — one scroll at a time.

45 Best Gen Z Podcasts You Must Follow in 2025

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Nikhil :  WebsiteLinkedin, Youtube & Book

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Working with Gen ZBy Nikhil Raval