Selling and marketing normal products is going to differ from doing the same for industrial and technical products and services, this video will explain the major differences, and similarities, and how to overcome them.

When it comes to sales and marketing, the main goal is to convince a customer to exchange their money for something that you have that will be valuable to them. It’s all about providing consistent value and gaining trust. Those similarities exist for both consumer and B2B audiences. But you can’t just copy and paste a strategy or principle that you use from some situations or books and apply to another audience now. It has to be adapted to your specific situation and where one tactic works in engaging with prospects in other markets, it may or may not work in the industrial space. The same goes for handling objections in sales.

The niche of technical sales and industrial marketing is very specific and has not caught up to other areas. The foundational points of creating content to engage with your audience still remain throughout every niche, but what differs is what that content is and how it’s marketed. The same is said for the sales side, different niches are going to have different value propositions to gain trust and convince clients to come to you to solve their unique set of problems. Learn how to market to each niche’s persona. Each niche will have a different pain point, understanding the perspectives of who it is your marketing to, whether it be operations managers,  purchasing, engineers, C-level personnel, supply chain managers, and other potential clients in a business who could use your service. What specific goals do they themselves want to achieve? Figure that out and then maket it to it.

The steps you need to take to arrive at that understanding is first to know that you are in a different industry and that is going to require different strategies, tactics, and perspectives to nail down a clear path. This also builds upon your own foundational capabilities so that you and your team can provide the sort of solution for those clients that want them. If you have a service that works, at the end of the day, clients will provide money in exchange for that valuable solution. The next step is bringing that solution to them - what is the best way to communicate with your target audience; email, trade shows, phone, LinkedIn, etc? Focus on hitting the channels of communication that you know already work. Remember that your client is probably not spending all day browsing these communication channels looking for solutions. This makes it more important to gain your prospects' attention in a quick and timely manner. Figure out the best way to get your prospect’s attention.

Remember it’s all about adapting what works to specific situations and seeing what sticks. Some strategies will work better than others, and some strategies that work now may or may not work later on down the line. Consistency is key!

#technicalsales #industrialmarketing #industrialmarketing 

__________
Subscribe For More Video Content :
https://www.youtube.com/kylemilan
__________
Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/
__________
Connect For Business:
MFG Tribe: https://milanmedia.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
Technical Sales University: https://training.technicalsalesu.com/enroll