AI is transforming how quick service restaurants (QSRs) operate - from customer personalization and supply chain optimization to delivering consistent, high-quality experiences at scale.

In this episode of Reimagine with AI, Paul Bruffett, VP of Data & Analytics at Jack in the Box (Ex - Accenture & Starbucks), shares how AI is revolutionizing the fast-food industry and what it takes to scale innovation across millions of daily transactions.

Tune in to discover:

1) How to build scalable data infrastructure for millions of transactions daily

2) The balance between AI-driven automation and human hospitality

3) How personalization can deepen guest connections when done right

4) Real-world generative AI use cases in QSRs

5) What separates AI pilots from full-scale enterprise transformation

6) The next wave of AI in hospitality: decision aids, simulations, and reinforcement learning

Why it matters:

Quick service restaurants are a microcosm of AI’s biggest opportunities and challenges.

Leaders across CPG, retail, and eCommerce can learn from how QSRs balance speed, scale, personalization, and technical debt to stay ahead.

🎙 Guest:

Paul Bruffett, VP of Data & Analytics at Jack in the Box | Ex–Accenture, Starbucks

🎧 Host: Imteaz Ahamed, Host | Ex–Reckitt

💡 Follow to Reimagine with AI by Sigmoid for more conversations with data and business leaders on how AI and analytics are reshaping industries.