Redefining Microfinance — With Feet on the Ground & Fire in the Belly
What if the future of financial inclusion wasn’t digital-first… but human-first?
In this Tokyo edition of Couchonomics with Arjun, we had the chance to sit down with Taejun Shin, Founder & CEO of Gojo — a rapidly growing microfinance platform working across 13 countries and reaching millions of underserved customers throughout the Global South.

 As for Gojo? Many are calling it the “private sector’s answer to the World Bank” — and it’s easy to see why.

Tune in to the special series of Couchonomics with Arjun, which was recorded in Tokyo with the help of the GFTN Forum Japan. Available now on YouTube and all podcasting platforms!

Chapters:
00:00 Introduction and Welcome
01:09 Meet Tahin: A Stateless Entrepreneur
03:01 Journey to Financial Inclusion
05:19 Founding Go J: The Private Sector World Bank
08:12 Challenges and Strategies in Microfinance
10:29 Technology and Customer Acquisition
14:05 Role of Regulators and Major Banks
17:50 Investor Relations and Capital Structure
22:46 Future Plans and Expansion
24:16 Conclusion and Farewell

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