Marketing in the Madness

How JOSEPH is redefining the luxury in-store experience


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How do you make luxury retail feel personal, seamless and genuinely useful?

In this episode of Marketing in the Madness, Katie Street sits down with Hannah Creighton, Head of Retail Operations at JOSEPH, live from Retail Tech Show.

Together, they explore how JOSEPH is elevating the in-store experience through clienteling, data, omnichannel retail and technology that actually makes life easier for both customers and store teams.

Topics covered include:

00:00 Introduction to Hannah Creighton and JOSEPH
00:59 The story behind the JOSEPH brand
02:41 Bringing the customer journey to life in store
03:00 Why client relationships matter in luxury retail
04:33 What happens when you walk into a JOSEPH store
05:56 How JOSEPH uses clienteling to personalise the experience
06:47 The technology behind better customer service
08:25 Using data to make shopping easier
09:33 JOSEPH’s omnichannel journey and pick from store
10:54 Why AI should start with the problem, not the hype
12:46 The dream of seamless stock availability
13:59 Why tech should enhance, not interrupt, the store experience

If you’re interested in retail technology, luxury fashion, clienteling, omnichannel retail or the future of in-store experiences, this episode is for you.

Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience.

Subscribe to the podcast:

Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:

Hannah Creighton
LinkedIn: https://www.linkedin.com/in/hannah-creighton-07864618/?skipRedirect=true

Katie Street

LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness

LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/

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Marketing in the MadnessBy Marketing in the Madness