AI can help marketers work faster, but without human judgement, it can also get us to the wrong answer quicker.

Recorded backstage at The Leaders Lab, Katie Street speaks with behavioural science expert Richard Shotton about why understanding human behaviour matters more than ever in the age of AI.

They explore why people often judge creative work more harshly when they know AI was involved, the obvious signs that make AI-generated content feel lazy and why better AI tools can sometimes lead to worse work.

Richard also explains how marketers can use AI effectively while keeping the human experience, intuition and expertise that give the work its value.

In this conversation:

00:00 Why behavioural science still matters

Subscribe to Marketing in the Madness for more honest conversations with the people shaping marketing, technology and business.

Richard Shotton

Katie Street

Marketing in The Madness

Street Agency

What happens when we don’t talk openly and honestly about sex?

Cindy Gallop, founder of MakeLoveNotPorn, joins Katie Street at Cannes Lions to explore how porn became sex education by default and why we need healthier conversations around intimacy, consent and communication.

Cindy also challenges the advertising industry to rethink the aspirations it creates - from outdated relationship stereotypes to unrealistic ideas of what makes someone attractive.

In this conversation:

00:00 Cindy Gallop’s unconventional self-care routine

Subscribe to Marketing in the Madness for more honest conversations with the people challenging the marketing industry.

Audio version available on:

Connect with us:

Kate Chundy

Katie Street

Marketing in the Madness

In this special Marketing in the Madness episode, Katie Street looks back at her biggest conversations from Shoptalk Europe, Shoptalk Spring and Shoptalk Luxe.

Hear insights from retail, technology and marketing leaders at Adidas, P&G, eBay, Hilton, Google Cloud, Cotswold Outdoor Group, Chalhoub Group, Langham Hospitality Group and Commerce.

From preparing your products for AI search to building a family of AI employees, this episode explores the ideas transforming how brands reach customers and drive growth.

You’ll discover:

Topics covered:

00:00 - The biggest lessons from Shoptalk 2026

Subscribe to Marketing in the Madness for more conversations about retail, marketing, AI, technology and the future of commerce.

Shoptalk FALL 2026 is already shaping up to be HUGE. 

If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0

Audio version available on:

Siddharth Roy

Rob Manhoudt

Kirsty Keoghan

Amit Manghnani

Candice D’Cruz

Sean Seah

Sharon Gee

Kapil Dabi

Katie Street

Marketing in the Madness

Live from Cannes Lions, Katie Street and Kate Chaundy sit down with advertising legend Cindy Gallop - founder of Make Love Not Porn and one of the industry's most fearless, outspoken voices - for a raw, unfiltered conversation you won't want to miss.

In this episode, they open up about:

0:00 - Standing out and dressing to get noticed in a room full of competitors

This is a masterclass in confidence, authenticity, and using your voice to change an industry, recorded live at the Empower Cafe during Cannes Lions.

Subscribe for more interviews with the world's leading marketers, retail experts, and industry disruptors.

Audio version available on:

Connect with us:

Kate Chundy

Katie Street

Marketing in the Madness

How did Vestiaire Collective turn second-hand fashion into a €1 billion global luxury marketplace?

Live from Shoptalk Europe, Katie Street speaks with Bernard Osta, CEO of Vestiaire Collective about the rapid growth of luxury resale and why the industry is entering a new era of profitable growth.

Bernard reveals how the platform attracts buyers and sellers across 70 countries, the luxury brands holding their value and why younger consumers are changing the perception of second-hand fashion.

They also explore Vestiaire Collective’s partnerships with brands including Gucci, Chloé and Burberry, its latest collaboration with Zalando and how AI could transform search, authentication and the customer experience.

Topics covered include:

00:00 - Inside the world of luxury resale

Subscribe to Marketing in the Madness for more conversations with the retail leaders shaping the future of commerce, technology and customer experience.

Audio version available on:

Connect with us:

Katie Street

Marketing in the Madness

Did you know that around 60% of Adidas’ revenue comes through B2B channels?

In this episode of our Shoptalk Europe series, Katie Street sits down with Siddharth “Sid” Roy, Director of Product at Adidas to unpack the huge wholesale engine behind one of the world’s most recognisable consumer brands.

Sid explains how Adidas manages its B2B ecosystem across major retailers, independent stores and digital wholesale platforms, why B2B remains such an important part of the business and how the brand balances wholesale growth with its direct-to-consumer experience.

They also explore how AI is beginning to change retail from the inside out - from natural-language product search and smarter product management to agentic commerce, enterprise AI costs and the challenge of knowing which new technologies are actually worth investing in.

In this episode:

01:23 Sid Roy’s role at Adidas

Subscribe for more conversations with marketing leaders exploring AI, ecommerce, retail media, digital transformation and the future of brand building.

Shoptalk FALL 2026 is already shaping up to be HUGE. 

If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0

Subscribe to the podcast:

Connect with us:

Katie Street

Marketing in the Madness

How are brands like P&G preparing for a world where consumers discover products through AI, social media and LLMs instead of traditional search?

In this episode of Marketing the Madness, Katie Street speaks with Rob Manhoudt, VP of Digital Commerce Europe at Procter & Gamble.

Rob shares how P&G is rethinking digital commerce as consumer behaviour changes, from making product information accessible to AI platforms to understanding the growing role of social discovery, retail media and customer advocacy.

Topics covered include:

00:00 – How P&G is preparing for an AI-first world

Subscribe for more conversations with marketing leaders exploring AI, ecommerce, retail media, digital transformation and the future of brand building.

If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0

Subscribe to the podcast:

Katie Street

Marketing in the Madness

In this episode of Marketing in the Madness, recorded live at Shoptalk Europe 2026, Katie Street speaks with Jamie Kristow, CEO of Cotswold Outdoor Group, about how the business is transforming the retail experience across Cotswold Outdoor, Runners Need and Snow+Rock.

The conversation explores how first-party data, digital screens, store associates and brand content can work together to give customers greater confidence at the point of purchase.

This episode is essential listening for retail leaders, brand marketers and anyone exploring how retail media can improve the customer experience while delivering measurable commercial results.

Subscribe to Marketing in the Madness for more conversations about retail innovation, retail media, AI, customer experience and the future of commerce.

Shoptalk FALL 2026 is already shaping up to be HUGE!! 

If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0

Subscribe to the podcast:

Connect with us:

Katie Street

Marketing in the Madness

What if the most sustainable fashion brand was one that didn’t make any new clothes?

In this episode of Marketing in the Madness, recorded live at the Retail Technology Show, Katie Street sits down with Stuart Trevor - founder of AllSaints and now founder of the eponymous fashion brand, Stuart Trevor.

Stuart shares the story behind building AllSaints into one of Britain’s most recognisable fashion brands, from his early obsession with David Bowie and customised vintage clothing to securing orders from some of the world’s biggest department stores during his first season.

He also explains why he returned to fashion with a completely different business model: creating designer collections using vintage, recycled and upcycled clothing rather than producing new garments.

Subscribe to the podcast:

Connect with us:

Katie Street

Marketing in the Madness

What does the future of retail look like when AI understands not just what customers search for, but what they actually mean?

Recorded live at the Retail Technology Show, Katie Street sits down with Komal Koul, Head of Digital Performance at Currys, to explore how artificial intelligence is transforming retail, marketing and customer experience.

Komal explains how Currys is approaching the move from traditional keyword searches to conversational, intent-led discovery. Customers are no longer simply searching for “Bluetooth speakers”; they are asking for “a speaker I can take to the beach”.

Subscribe to Marketing in The Madness for more conversations with the marketers, founders and business leaders shaping what comes next.

Subscribe to the podcast:

Connect with us:

Katie Street

Marketing in the Madness