Marketing in the Madness

If everyone has access to the same AI tools, how do you create content that actually stands out?

Recorded at HumanX, this episode sees Katie Street joined by leaders from Jasper, Flodesk, Silverside AI and the world of AI marketing to explore why human creativity, taste and judgement matter more than ever.

With Jasper’s enterprise customers producing 10x more content year on year, getting noticed takes more than publishing faster. Your brand needs a clear point of view, stories people care about and someone willing to say, “That’s not good enough.”

From cutting email creation time from two hours to 17 minutes to knowing which creative decisions should stay human, this conversation explores how to use AI without losing what makes your brand worth listening to.

00:09 Why obvious AI content puts people off

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Rebecca Shostak

Timothy Young

Johnny Rohrbach

Katie Street

Marketing in The Madness

Street Agency

Your meeting transcripts could be full of your next great marketing ideas. 

Are you using them?

In this episode of Marketing in the Madness, Katie Street sits down with Alex Gay, Chief Marketing Officer at Otter.ai, at HumanX in Amsterdam to explore how AI can turn everyday conversations into better content and stronger sales conversations.

From spotting customer objections to creating LinkedIn posts that sound like you, Alex and Katie share practical ways to get more from AI meeting tools. Katie also reveals how her team uses Otter and Claude to turn event conversations into articles and more relevant follow-ups.

Plus, Alex shares Otter’s vision for voice intelligence across an entire business and discusses Live Assist, designed to help teams answer questions and handle objections during a call.

00:00 Marketing in the Madness at HumanX

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How are you using your meeting transcripts? Comment down below.

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Alex Gay

Katie Street

Marketing in The Madness

Street Agency

Using AI in marketing but still feel like you’re falling behind? 

Between ChatGPT, Claude and another new tool every week, knowing where to focus can feel overwhelming.

Dr Lauren Ingram, founder of Next Big Thing joins Katie Street on Marketing in the Madness to share how marketers can build confidence with AI and get more from the tools they already use.

Drawing on her experience at Meta, Amazon and Wispr Flow, Lauren explains why going deeper with one AI platform can help, how to make time for learning and why saving time should give us space to think.

They also explore what’s holding women back from using AI, why representation matters in the decisions being made and how to bring some curiosity and fun back into learning new technology.

Chapters:

Now we want to know: which AI tool do you use most and what would you like to get better at? 

Let us know in the comments.

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Lauren Ingram

Katie Street

Marketing in The Madness

Street Agency

Can an advert reach the right person without interrupting what they’re doing? AudioMob is building its business around exactly that.

In this episode of Marketing in the Madness, recorded at HumanX in Amsterdam, Katie Street meets Christian Facey, CEO and Co-founder of AudioMob, to explore how AI is changing audio advertising, audience targeting and business growth.

Christian explains how AudioMob lets people keep playing mobile games while audio ads run in the background. He shares how the company uses interactions, such as listening, clicking or muting an advert, to predict audience interests without accessing people’s microphones.

With a network that can reach over a billion people, Christian also explains how AudioMob uses AI to check ads at scale and grow without a proportional increase in headcount.

They discuss the AI “second brain” helping employees prepare for pitches and research potential customers, plus AudioMob’s expansion into podcasts and music streaming.

If you work in marketing or want to understand how businesses are putting AI to work, this episode offers a look inside a company already doing it.

00:00 Marketing in The Madness at HumanX

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Christian Facey

Katie Street

Marketing in The Madness

Street Agency

In this episode of Marketing in the Madness, Katie Street sits down with Mikayel Vardanyan, Co-Founder and Chief Operating Officer at Picsart, recorded live at HumanX in Amsterdam.

Mika explains how AI is making content creation more accessible and helping marketers turn their ideas into finished work. They explore what this means for creative teams, why video production is seeing such a big shift and how AI agents could help founders and small businesses do more themselves.

They also discuss how content creation connects with distribution, including workflows that generate ads, publish them and use performance data to improve the next round.

00:00 Marketing in the Madness at HumanX

Subscribe to Marketing in the Madness for more conversations with Katie Street and the people shaping the future of marketing.

What part of your creative workflow would you hand over to an AI agent? Let us know in the comments.

Why does so much LinkedIn content sound like everyone swallowed the same corporate dictionary?

Recorded live at Ideas Fest, Katie Street is joined by comedian and creator Adam Faulkner to talk about using humour on LinkedIn, building a personal brand and making B2B content people actually want to read.

They take on the posts we all recognise: the “humbled and delighted” announcements, the business lessons from a week on holiday, the overnight success stories and the DMs that open with “quick question”.

Adam shares how comedy sketches about LinkedIn helped him build an audience and win work with brands. Katie and Adam also explore where funny ideas come from, why relatable content gets shared and how to show people what you do without turning every post into a sales pitch.

Chapters

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Adam Faulkner

Katie Street

Marketing in The Madness

Street Agency

AI can help marketers work faster, but without human judgement, it can also get us to the wrong answer quicker.

Recorded backstage at The Leaders Lab, Katie Street speaks with behavioural science expert Richard Shotton about why understanding human behaviour matters more than ever in the age of AI.

They explore why people often judge creative work more harshly when they know AI was involved, the obvious signs that make AI-generated content feel lazy and why better AI tools can sometimes lead to worse work.

Richard also explains how marketers can use AI effectively while keeping the human experience, intuition and expertise that give the work its value.

In this conversation:

00:00 Why behavioural science still matters

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Audio version available on:

Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e

Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 

Richard Shotton

Katie Street

Marketing in The Madness

Street Agency

What happens when we don’t talk openly and honestly about sex?

Cindy Gallop, founder of MakeLoveNotPorn, joins Katie Street at Cannes Lions to explore how porn became sex education by default and why we need healthier conversations around intimacy, consent and communication.

Cindy also challenges the advertising industry to rethink the aspirations it creates - from outdated relationship stereotypes to unrealistic ideas of what makes someone attractive.

In this conversation:

00:00 Cindy Gallop’s unconventional self-care routine

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Connect with us:

Kate Chundy

Katie Street

Marketing in the Madness

In this special Marketing in the Madness episode, Katie Street looks back at her biggest conversations from Shoptalk Europe, Shoptalk Spring and Shoptalk Luxe.

Hear insights from retail, technology and marketing leaders at Adidas, P&G, eBay, Hilton, Google Cloud, Cotswold Outdoor Group, Chalhoub Group, Langham Hospitality Group and Commerce.

From preparing your products for AI search to building a family of AI employees, this episode explores the ideas transforming how brands reach customers and drive growth.

You’ll discover:

Topics covered:

00:00 - The biggest lessons from Shoptalk 2026

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Shoptalk FALL 2026 is already shaping up to be HUGE. 

If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0

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Siddharth Roy

Rob Manhoudt

Kirsty Keoghan

Amit Manghnani

Candice D’Cruz

Sean Seah

Sharon Gee

Kapil Dabi

Katie Street

Marketing in the Madness

Live from Cannes Lions, Katie Street and Kate Chaundy sit down with advertising legend Cindy Gallop - founder of Make Love Not Porn and one of the industry's most fearless, outspoken voices - for a raw, unfiltered conversation you won't want to miss.

In this episode, they open up about:

0:00 - Standing out and dressing to get noticed in a room full of competitors

This is a masterclass in confidence, authenticity, and using your voice to change an industry, recorded live at the Empower Cafe during Cannes Lions.

Subscribe for more interviews with the world's leading marketers, retail experts, and industry disruptors.

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Kate Chundy

Katie Street

Marketing in the Madness