In this opening episode of The Joy Experiments, Leila Ainge speaks with brand strategist Ange Friesen about the messy, beautiful process of chasing joy in the middle of change. From swapping city life in London for a countryside Airbnb (complete with cows and no coffee machine) to redefining work, routine, and identity, this conversation explores how joy doesn’t always look how we expect — and why that’s the point.

• Brand strategy is about the soul of who we are.
• Ideas want to come into the world and need to be nurtured.
• Lifestyle changes can lead to unexpected joy and creativity.
• Boredom can enhance creativity by allowing space for new ideas.
• Rituals and routines are essential for grounding and joy.
• The importance of a supportive environment for personal growth.
• Mindfulness is key in navigating life changes.
• Finding joy in small daily rituals can enhance overall happiness.
• Place and attachment significantly influence our identities.
• Embracing change can lead to personal and professional growth.

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https://www.leilaainge.co.uk