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How Kazidomi almost tripled their revenues during a pandemic #Ecommerce — THOMcast E04
Kazidomi is an online personalized food market with a focus on healthy and organic products. Kazidomi's revenues almost tripled in 2020. In this podcast, Marine Rozet tells me the reasons of this exceptional growth : the surge of new customer segments, a higher purchase frequency and a greater awareness and interest for healthier products.
🌶 TODAY’S MENU
🧩 RESOURCES 👉
All links and resources, including the E-commerce Barometer: https://www.thehouseofmarketing.be/blog/podcast-ecommerce-kazidomi
🚀 TIMESTAMPS
(00:34) Introduction of Jean-marc and Eva
(00:57) Introduction of Stephanie and the E-commerce Barometer
(02:20) Introduction of Kazidomi
(03:02) Start of the interview with Marin
(07:52) The logistics versus sustainability
(09:04) How do the lockdowns have impacted the business
(10:34) Do you notice changes in the way people are consuming?
(11:00) The increase of online buyers
(11:45) The difference in Basket value
(13:30) Comparison with the E-commerce Barometer
(14:57) marketing Automation practices at Kazidomi
(17:14) The measurement of the NPS score
(18:19) How does Kazidomi grows its consumer base?
(21:15) How do you boost repeat purchases?
(22:30) How to push consumers to finalize their transaction?
(26:40) Do online consumers have different expectations than they have in a mortar and brick store?
(29:32) What are the difficulties going cross-border?
(32:00) Would Kazidomi ever consider a physical store?
(33:10) When did you go over and beyond for a customer?
(34:28) How do you stay up to date about e-commerce?
(35:49) What e-commerce companies inspire you?
(36:40) What is your best online experience as a consumer?
(37:35) Wrap-up
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
* * *
Want to support us? Give us a review on Apple Podcast!
This episode is brought to you by The House of Marketing. Special thank to Marine Rozet and Stephanie Tang. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.
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By The House of MarketingKazidomi is an online personalized food market with a focus on healthy and organic products. Kazidomi's revenues almost tripled in 2020. In this podcast, Marine Rozet tells me the reasons of this exceptional growth : the surge of new customer segments, a higher purchase frequency and a greater awareness and interest for healthier products.
🌶 TODAY’S MENU
🧩 RESOURCES 👉
All links and resources, including the E-commerce Barometer: https://www.thehouseofmarketing.be/blog/podcast-ecommerce-kazidomi
🚀 TIMESTAMPS
(00:34) Introduction of Jean-marc and Eva
(00:57) Introduction of Stephanie and the E-commerce Barometer
(02:20) Introduction of Kazidomi
(03:02) Start of the interview with Marin
(07:52) The logistics versus sustainability
(09:04) How do the lockdowns have impacted the business
(10:34) Do you notice changes in the way people are consuming?
(11:00) The increase of online buyers
(11:45) The difference in Basket value
(13:30) Comparison with the E-commerce Barometer
(14:57) marketing Automation practices at Kazidomi
(17:14) The measurement of the NPS score
(18:19) How does Kazidomi grows its consumer base?
(21:15) How do you boost repeat purchases?
(22:30) How to push consumers to finalize their transaction?
(26:40) Do online consumers have different expectations than they have in a mortar and brick store?
(29:32) What are the difficulties going cross-border?
(32:00) Would Kazidomi ever consider a physical store?
(33:10) When did you go over and beyond for a customer?
(34:28) How do you stay up to date about e-commerce?
(35:49) What e-commerce companies inspire you?
(36:40) What is your best online experience as a consumer?
(37:35) Wrap-up
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
* * *
Want to support us? Give us a review on Apple Podcast!
This episode is brought to you by The House of Marketing. Special thank to Marine Rozet and Stephanie Tang. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.
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