In this episode, Bob Shami chats with Kirsten Spro, a seasoned communications and marketing pro in the music tech industry, singer-songwriter, and Media Influencer Relations Manager at Sennheiser. Kirsten shares her inspiring journey, from teaching herself guitar as a kid to working with indie artists, leading teams, and interviewing icons like Nile Rodgers. We dive into the evolution of music, how technology empowers artists, and the future of social media in music.