What if the breast pump you rely on at work was finally built around your body, your ambition, and your autonomy, engineered by a mom who refused to let a boardroom of men decide what “good enough” looks like for breastfeeding women?

In this episode of FemTech at Work, we sit down with Australian founder and stunt‑performer‑turned‑entrepreneur, Sally Grice, the CEO of Lacevo, the first black wearable breast pump endorsed by the Australian Breastfeeding Association and now stocked in major retailers like Target US and Baby Bunting.

We explore how Lacevo is helping women breastfeed longer and on their own terms, why word‑of‑mouth and in‑store retail were strategic growth levers, and how billboards about nipple sizes and public pumping controversies are shifting the conversation on breastfeeding at work and in public. If you care about breastfeeding, FemTech, or simply building products that truly serve women’s lives, this episode is for you!

Key Takeaways:

• Learn from Sally’s journey from professional wakeboarder and stuntwoman to building a global FemTech hardware brand for breastfeeding mothers
• How did one painful, failed pumping session in a Zoom meeting become the catalyst for designing a new kind of wearable breast pump
• Why is nipple sizing so misunderstood, and what will you discover about how incorrect sizes drive pain, trauma, and poor pumping outcomes
• How did Sally navigate Chinese manufacturing, skeptical engineers, and a male‑dominated supply chain to create a pump truly designed by and for moms
• Find out about Lacevo’s bold design choices like launching an all‑black wearable and how that ties to empowerment and working motherhood
• How did Lacevo grow from a baby expo in Australia to shelves at Target US and baby bunting, largely through word‑of‑mouth and in‑person retail discovery
• How are public incidents like the Virgin lounge pumping controversy reshaping the debate on breastfeeding and pumping at work and in public spaces
• Understand building an ecosystem around pumping from sizing studios and apps to future products supporting storage, transport, and daily routines

Resources:

Sally Grice: LinkedIn

Lacevo: LinkedIn

Lacevo: https://lacevo.com/

Maaike Steinebach : LinkedIn

Website Femtech Future https://www.femtechfuture.com

Instagram Femtech Future: @femtech_future

If you’ve ever felt forced to choose between your career and breastfeeding, Sally’s story is your reminder that we deserve and can build better. This conversation is part of a much bigger movement to redesign work, products, and policies around women’s real lives.

If this episode resonated with you, don’t keep it to yourself. Share it with a friend, colleague, or leader who needs to hear it, hit like, and leave a review so we can amplify the voices of FemTech founders like Sally even further. You are part of this change.

See you next week for another episode of FemTech at Work, where we continue to spotlight the people rewriting the future of women’s health.