Adding a certain word to a request can make people 50% more likely to say “yes.”

Certain words predict if a relationship is on the rocks or the race of a suspect in an alleged crime.

“Language reveals a lot — even if people don’t intend it to.”

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That’s the mantra of Jonah Berger, a marketing professor at the Wharton School of the University of Pennsylvania and author of “Magic Words.”

Berger joins the #TooCloseToCall pod to take us through the key words that can change the trajectory of outcomes in everyday life, as well as the specifically worded questions he uses to form bonds more quickly.

The language you use not only affects the person receiving it, but reflect things about you, like your skill-set, confidence level and true intentions.

Enjoy the free pod by listening above, or listen on Spotify or Apple Podcasts.

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