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How LAP Coffee Built a Community So Strong, Kanye West Had to Visit
In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Ralph Hage, Founder of LAP Coffee (Life Among People). LAP Coffee is revolutionizing the European coffee market by creating a lifestyle brand that merges micro-retail efficiency with community-driven marketing. In Berlin, where McCafe dominates with 70% market share, LAP Coffee is carving out a new category by focusing on affordable premium coffee, authentic community building, and data-driven product development. Through their innovative approach to retail and marketing, they've grown from a single location to a rapidly expanding brand that's caught the attention of major athletic brands and cultural icons.
Topics Discussed:
Sponsored by The Global Talent Co.
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By The Global Talent Co.In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Ralph Hage, Founder of LAP Coffee (Life Among People). LAP Coffee is revolutionizing the European coffee market by creating a lifestyle brand that merges micro-retail efficiency with community-driven marketing. In Berlin, where McCafe dominates with 70% market share, LAP Coffee is carving out a new category by focusing on affordable premium coffee, authentic community building, and data-driven product development. Through their innovative approach to retail and marketing, they've grown from a single location to a rapidly expanding brand that's caught the attention of major athletic brands and cultural icons.
Topics Discussed:
Sponsored by The Global Talent Co.