Latino creators, this one is for us. On today’s Wealth Wednesday, I sit down with content and branding expert  @thisisnickys   (founder of Deeper Than The Brand) to break down how we can build an authentic brand, use AI to scale content, and turn community into revenue—without burning out. Nicky helped grow Eric Thomas’s social presence from ~300K to 2.3M, served 9 years in the Navy, and now teaches creators how to be themselves on camera, price with confidence, and publish consistently.

What we cover:

* Finding your voice and audience as a Latino creator

* Pricing your work and setting boundaries without guilt

* Building community that buys: value, experience, and trust

* Beating burnout with daily behaviors (learn, move, breathe, create, connect)

* My favorite takeaways from Nicky’s AI stack for content

* Why our community must show up in branding, media, and tech—now

AI tools we discuss: Poppy AI, Opus Clip, ChatGPT, 11Labs, Kling, VO3.Connect with Nicky: YouTube: Nicky Saunders • IG/TikTok: @ThisIsNikkiS • Deeper Than The Brand • Lions Behavior

If this helps, share it with a Latino creator who needs the push to hit publish.

Chapters

00:00 Why short, pure messages build massive reach

01:03 Intro to Nicky Saunders + what Nipsey Hussle taught her about community

04:24 Queens roots, Navy years, and finding purpose after 9-to-5

21:37 Growing ET’s brand from ~300K to 2.3M: fan-first content

26:27 Pricing, boundaries, and valuing your work

30:20 Authenticity over aesthetics: showing up as yourself

38:20 Deeper Than The Brand → Lions Behavior: education to accountability

50:28 Nicky’s current AI toolkit (and what each tool does)

54:17 Why Latinos must lead in branding and AI

58:40 Be the change: serve your niche and get paid for your value0

1:02:15 Where to find Nicky + Latin Wealth

About Latin WealthI create practical conversations to help Latinos build wealth through entrepreneurship, investing, tech, and brand creation. Subscribe for weekly episodes.

Follow us on Instagram: https://www.instagram.com/latinwealth

Listen on Spotify: https://open.spotify.com/show/69AfcWl5P3M9bl19RURIcd?si=133793e170d34e16 

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/latin-wealth/id1579419570 

Email us at: [email protected]

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