In this episode of The Association Insights Podcast, our March Leadership Series continues with Joanna Pineda, CEO and Chief Troublemaker of Matrix Group. A seasoned entrepreneur and technology leader, Joanna has spent over 25 years helping associations harness digital transformation, enhance member engagement, and drive organizational success. She also hosts the Associations Thrive Podcast, where she interviews top association leaders on what makes organizations truly thrive.

Key Highlights:

• Leading with a Growth Mindset – Joanna shares why she intentionally reinvents her company every 3-4 years to stay relevant and innovative.

• Curiosity as a Leadership Tool – How fostering a culture of curiosity fuels problem-solving, experimentation, and breakthrough ideas at Matrix Group.

• Staying Ahead of the Curve – How Matrix Group is carving out dedicated time for exploration and innovation.

• Member-Centric Digital Transformation – What sets successful association technology initiatives apart and how to ensure products resonate with members.

• What Makes Great Association Leaders – Insights from Joanna’s conversations with CEOs on governance, board relations, and articulating an association’s value proposition.

• Balancing Leadership & Passion Projects – How Joanna integrates personal passions like podcasting and travel into her leadership journey without burning out.

🎧 Listen now for actionable leadership insights on embracing change, driving digital transformation, and building thriving associations.

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Fun Resources: Be sure to check out Joanna’s other podcast as well: K Drama Chat, which is all about Korean dramas

Coming Soon: Our March Leadership Series continues with more top association CEOs sharing their strategies for innovation, member engagement, and navigating today’s challenges.