In this episode, Rob Shallenberger, author of "Do What Matters Most," shares his insights on prioritizing our lives for greater personal and professional fulfillment. Drawing from his experience as an Air Force F-16 pilot and a leadership trainer, Rob emphasizes the importance of effective time management, revealing that 68% of people struggle with prioritization. He introduces the transformative habit of pre-week planning—an approach that encourages individuals to proactively design their schedules rather than reactively managing them. Rob outlines a structured process involving goal review, identification of key life roles, and actionable item scheduling, demonstrating how this practice can lead to significant productivity gains while reducing stress. Through impactful stories, he illustrates the profound effects of planning on relationships and overall well-being, encouraging listeners to adopt these habits for a more balanced and intentional life.