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How Lenovo is Evolving Its Channel for Outcome-Based Selling
Technology buyers are demanding business outcomes, AI readiness, and measurable value — not just products. To meet those expectations, Lenovo is evolving its channel strategy through Lenovo 360, emphasizing services, lifecycle value, technical enablement, and outcome-based selling.
In this episode of Changing Channels, Wade McFarland, Vice President of North America Channel at Lenovo, joins Larry Walsh to discuss how Lenovo is helping partners grow profitability, attach more services, accelerate AI adoption, simplify engagement, and deliver stronger customer outcomes.
Topics include:
• Outcome-based selling and customer success
• Lenovo 360 partner program updates
• AI-driven opportunities for channel partners
• Services-led growth and recurring revenue
• Partner profitability and lifecycle services
• Technical enablement and skills development
• Financing, consumption models, and customer value
• Simplifying channel engagement
Follow us, Like us, and Subscribe!
Channelnomics: https://channelnomics.com/
LinkedIn: https://bit.ly/2NC6Vli
X (formerly Twitter): https://x.com/channelnomics
About Larry Walsh:
Bio: https://www.channelnomics.com/about
LinkedIn: https://www.linkedin.com/in/lmwalsh2112/
About Wade McFarland:
LinkedIn: https://www.linkedin.com/in/wade-mcfarland-9017037/
About Lenovo 360:
https://www.lenovopartnerhub.com/
© 2112 Enterprises LLC
#Lenovo #Lenovo360 #ChannelPartners #ITChannel #ChannelSales #PartnerPrograms #OutcomeBasedSelling #AI #ManagedServices #CustomerSuccess #ChannelStrategy #TechnologyPartners
View all episodes
By Larry Walsh
5
44 ratings
Technology buyers are demanding business outcomes, AI readiness, and measurable value — not just products. To meet those expectations, Lenovo is evolving its channel strategy through Lenovo 360, emphasizing services, lifecycle value, technical enablement, and outcome-based selling.
In this episode of Changing Channels, Wade McFarland, Vice President of North America Channel at Lenovo, joins Larry Walsh to discuss how Lenovo is helping partners grow profitability, attach more services, accelerate AI adoption, simplify engagement, and deliver stronger customer outcomes.
Topics include:
• Outcome-based selling and customer success
• Lenovo 360 partner program updates
• AI-driven opportunities for channel partners
• Services-led growth and recurring revenue
• Partner profitability and lifecycle services
• Technical enablement and skills development
• Financing, consumption models, and customer value
• Simplifying channel engagement
Follow us, Like us, and Subscribe!
Channelnomics: https://channelnomics.com/
LinkedIn: https://bit.ly/2NC6Vli
X (formerly Twitter): https://x.com/channelnomics
About Larry Walsh:
Bio: https://www.channelnomics.com/about
LinkedIn: https://www.linkedin.com/in/lmwalsh2112/
About Wade McFarland:
LinkedIn: https://www.linkedin.com/in/wade-mcfarland-9017037/
About Lenovo 360:
https://www.lenovopartnerhub.com/
© 2112 Enterprises LLC
#Lenovo #Lenovo360 #ChannelPartners #ITChannel #ChannelSales #PartnerPrograms #OutcomeBasedSelling #AI #ManagedServices #CustomerSuccess #ChannelStrategy #TechnologyPartners
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