Historically, the B2B IT industry has been a little behind the times in terms of networking and brand marketing. 
Industry events — like Ingram Micro’s ONE event — have provided great networking opportunities for IT professionals. Even so, there are myriad chances outside of conferences to connect with peers and prospects. 
In this episode of B2B Tech Talk, guest host James Carbary (founder and CEO of Sweet Fish Media) catches up with Jason Carriere, the IT channel sales leader at LinkedIn. 
From the Ingram Micro ONE event, the two discuss how IT pros can leverage the power of LinkedIn’s platform to build awareness and convert leads. 
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Sponsored by Cisco. 
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