On this episode of the AV-Matters Podcast, we bring you Clay Sifford Founder & CEO of Lasso. During our chat, we discuss the critical steps live event AV companies should take to navigate through the crisis of COVID-19.

The topics we dive into on this episode include:

• What the live event AV industry can do to navigate through the current crisis
• How the industry might change after the crisis
• How customer's expectations might change in a post Covid world.

Resources & Materials:

Website: Insights, ideas & strategies related to COVID-19 and the Event & Entertainment Industry

Survey: Complete this two-question survey on the pulse of the industry and what companies are doing in the short-term to prepare for the future

About Our Guest: Clay Sifford is Founder & CEO of LASSO. LASSO is the live event and entertainment industry's first and most powerful crewing platform and marketplace. Clay has been in the event & entertainment industry for over 25 years, having formally founded OVATION, a leader in live event production headquartered in Nashville, TN.

Connect with Clay on Linkedin

Episode Sponsor: Lasso is a workforce management software company dedicated to helping event companies tackle the unique challenges of managing their on-the-go workforce. LASSO recently announced the launch of the LASSO Marketplace - a curated, compliant, and cost-effective database of crew that event companies can tap into in order to expand their talent pool when they need it, where they need it.