On this episode of the AV-Matters Podcast, we bring you Jeff Darling of Cooley & Darling Insurance Agency 

The topics we dive into on this episode include:

• What Insurances Coverages AV Companies Should Have Been Carrying Pre-COVID-19?
• Where COVID-19 fits or doesn't fit in existing insurance plans
• What might change in insurance for AV companies due to COVID-19
• Can you recoup lost revenues from COVID-19 cancellations
• What insurance coverages should AV companies check for from third parties, event organizers, and venues?

Resources & Materials:

Cooley & Darling Website

About Our Guest: Cooley & Darling Insurance

Cooley and Darling understands that each organization is unique and that a proper insurance program will be a combination of the available coverage.

Insurance is only one small part of a complete Risk Management program. Anyone can simply sell a policy – What makes Cooley & Darling unique is our ability to supplement the sale of insurance with sound risk management solutions. 

Insurance coverage is not a commodity and it is certainly not the only or the most important component in a well-designed risk management program.

We understand what you do! We seek to be a trusted advisor – not a vendor. We are experienced & flexible and able to respond immediately to your needs.

Episode Sponsor: AVIXA, the Audiovisual Integrated Experience Association. As the AV Industry's Association, AVIXA is supporting the community right now in a number of ways through coalitions, free training and data to help you understand how COVID-19 is impacting our industry. This information is available to all members so if you are not registered go to www.avixa.org/about-avixa and membership to register for your free basic membership.

You can listen below via you favorite channel for podcast

Listen on iTunes

Listen on Google Podcast

Listen on Spotify

On this episode of the AV-Matters Podcast, we bring you Tom Stimson, President of The Stimson Group. During our chat, we discuss key points from Week 4&5 of the webinar series, The Show Will Go On.

The topics we dive into on this episode include:

• What AV companies should do to retrain customer behaviors
• How the expectations of sales performance should be set.
• Why is targeting is one of the more important steps in the customer experience
• Turning the bowtie effect into a diamond
• Which customer buying style will be most prominent post COVID-19
• Why It's Important To Get To And Maintain A Zero State
• Why Kits Are Important For Company Success
• Then When & How AV companies should look at adding FT resources

Resources & Materials:

Webinar Registration Website: The Show Will Go On - Business Survival Series

Past Webinar Replay Website: Catch pass webinar episodes of the series

About Our Guest: Tom Stimson MBA, CTS is an authority on business and strategy for small- to medium-sized companies. He is an expert on project-based selling and a thought leader for innovative business processes.

Since 2006, Tom Stimson has worked with over two hundred companies and organizations on business strategy, process, marketing, and sales. Tom mentors owners and management teams to better results by helping them discover their Wake-Up Call®.

Connect with Tom on Linkedin

Episode Sponsor: AVIXA, the Audiovisual Integrated Experience Association. As the AV Industry's Association, AVIXA is supporting the community right now in a number of ways through coalitions, free training, and data to help you understand how COVID-19 is impacting our industry. This information is available to all members so if you are not registered go to www.avixa.org/about-avixa and membership to register for your free basic membership.

You can listen below via you favorite channel for podcast

Listen on iTunes

Listen on Google Podcast

Listen on Spotify

On this episode of the AV-Matters Podcast, we bring you Tom Stimson, President of The Stimson Group. During our chat, we discuss key points from Week 4&5 of the webinar series, The Show Will Go On.

The topics we dive into on this episode include:

• Are AV Companies Ready Today To Do Business Again
• Key areas that will put you in a take or leave it business situation
• New Payment Models 
• How All Jobs Are Not Created Equal
• Understanding The Concept of Contribution Margin and It's Value Over Gross Profit Percentages
• Where Dynamic Pricing Fits In Your Business

Resources & Materials:

Webinar Registration Website: The Show Will Go On - Business Survival Series

Past Webinar Replay Website: Catch pass webinar episodes of the series

About Our Guest: Tom Stimson MBA, CTS is an authority on business and strategy for small- to medium-sized companies. He is an expert on project-based selling and a thought leader for innovative business processes.

Since 2006, Tom Stimson has worked with over two hundred companies and organizations on business strategy, process, marketing, and sales. Tom mentors owners and management teams to better results by helping them discover their Wake-Up Call®.

Connect with Tom on Linkedin

Episode Sponsor: AVIXA, the Audiovisual Integrated Experience Association. As the AV Industry's Association, AVIXA is supporting the community right now in a number of ways through coalitions, free training and data to help you understand how COVID-19 is impacting our industry. This information is available to all members so if you are not registered go to www.avixa.org/about-avixa and membership to register for your free basic membership.

You can listen below via you favorite channel for podcast

Listen on iTunes

Listen on Google Podcast

Listen on Spotify

On this episode of the AV-Matters Podcast, we bring you Tom Stimson, President of The Stimson Group. During our chat, we discuss key points from his week 3 webinar series The Show Will go on.

The topics we dive into on this episode include:

• Is The CARE's ACT Right For You
• Three Thoughts Companies Should Have Today
• What a Do-Over May Mean For Your Business
• What Work Live Event Companies Should Focus On When The Business Comes Back
• The Effects Of Raising Prices On Variable Cost
• Why Outsourcing Labor Maybe The Best Plan For Your Business
•  

Resources & Materials:

Webinar Registration Website: The Show Will Go On - Business Survival Series

Past Webinar Replay Website: Catch pass webinar episodes of the series

About Our Guest: Tom Stimson MBA, CTS is an authority on business and strategy for small- to medium-sized companies. He is an expert on project-based selling and a thought leader for innovative business processes.

Since 2006, Tom Stimson has worked with over two hundred companies and organizations on business strategy, process, marketing, and sales. Tom mentors owners and management teams to better results by helping them discover their Wake-Up Call®.

Connect with Tom on Linkedin

Episode Sponsor: AVIXA, the Audiovisual Integrated Experience Association. As the AV Industry's Association, AVIXA is supporting the community right now in a number of ways through coalitions, free training and data to help you understand how COVID-19 is impacting our industry. This information is available to all members so if you are not registered go to www.avixa.org/about-avixa and membership to register for your free basic membership.

You can listen below via you favorite channel for podcast

Listen on iTunes

Listen on Google Podcast

Listen on Spotify

On this episode of the AV-Matters Podcast, we bring you Tom Stimson, President of The Stimson Group. During our chat, we discuss key points from his week 1 &2 webinar series the show will go on.

The topics we dive into on this episode include:

• How A Recession Affects Potential Return Of Business
• Where People May Be In The Stages Of Grief
• Short Term & Long Term Cash Flow Modeling
• Why Businesses Shouldn't Just Be Doing Nothing
• Why It's Important For Owners To Get Loans For Their Business To Survive

Resources & Materials:

Webinar Registration Website: The Show Will Go On - Business Survival Series

Past Webinar Replay Website: Catch pass webinar episodes of the series

About Our Guest: Tom Stimson MBA, CTS is an authority on business and strategy for small- to medium-sized companies. He is an expert on project-based selling and a thought leader for innovative business processes.

Since 2006, Tom Stimson has worked with over two hundred companies and organizations on business strategy, process, marketing, and sales. Tom mentors owners and management teams to better results by helping them discover their Wake-Up Call®.

Connect with Tom on Linkedin

Episode Sponsor: AVIXA, the Audiovisual Integrated Experience Association. As the AV Industry's Association, AVIXA is supporting the community right now in a number of ways through coalitions, free training and data to help you understand how COVID-19 is impacting our industry. This information is available to all members so if you are not registered go to www.avixa.org/about-avixa and membership to register for your free basic membership.

You can listen below via you favorite channel for podcast

Listen on iTunes

Listen on Google Podcast

Listen on Spotify

On this episode of the AV-Matters Podcast, we bring you Clay Sifford Founder & CEO of Lasso. During our chat, we discuss the critical steps live event AV companies should take to navigate through the crisis of COVID-19.

The topics we dive into on this episode include:

• What the live event AV industry can do to navigate through the current crisis
• How the industry might change after the crisis
• How customer's expectations might change in a post Covid world.

Resources & Materials:

Website: Insights, ideas & strategies related to COVID-19 and the Event & Entertainment Industry

Survey: Complete this two-question survey on the pulse of the industry and what companies are doing in the short-term to prepare for the future

About Our Guest: Clay Sifford is Founder & CEO of LASSO. LASSO is the live event and entertainment industry's first and most powerful crewing platform and marketplace. Clay has been in the event & entertainment industry for over 25 years, having formally founded OVATION, a leader in live event production headquartered in Nashville, TN.

Connect with Clay on Linkedin

Episode Sponsor: Lasso is a workforce management software company dedicated to helping event companies tackle the unique challenges of managing their on-the-go workforce. LASSO recently announced the launch of the LASSO Marketplace - a curated, compliant, and cost-effective database of crew that event companies can tap into in order to expand their talent pool when they need it, where they need it.

In this episode, we bring you Clem Harrod, Owner & Chief Projection Officer of Clemco.AV we discuss how independent contractors can be prepared as events they support continue to cancel due to the crisis of COVID-19.

The Topics We Dive Into On This Episode:

• How Freelancers Can Prepare For Major Industry Crisis
• What Freelancers Should Be Doing In Response To An Industry Crisis
• The Importance Of Contracts For Projects 

Resources & Materials:

Video: Top 10 Budgeting Tips For Independent Contractors

Book: Career Projection 101, An Independent Contractors Guide  To A Successful Business & Balanced Life

About Our Guest: Clem Harrod, Owner and Chief Projectionist of CLEMCO.AV is a Labor Consulting and Networking Resource for Independent Contractors in the Live Event Production Industry. With mixtures of Career Guidance and Individual Brand Management to Tax/Financial and Insurance Providing Services, CLEMCO.AV is here to assist you in your success. By gathering these resources and information, we are a one-stop-shop for Independent Contractors needing help.

Episode Sponsor: Hartford Technology Rental is a technology rental company that services corporations, small to medium-sized businesses, event planners, marketing professionals trade show specialists, and esport events with the latest IT & AV solutions.

On this episode, we bring you Jeff Day, President of North of 10 Advisors LLC to discuss the details you need to know to build an impactful value proposition to tell your company story.

In this episode we cover:

• What is the structure of a good value proposition
• Why it's crucial, you find a niche
• Ways that industries that products look alike differentiate

About Our Guest: Jeff Day, President of North of 10 Advisors, LLC empowers leaders and visionaries to achieve their goals and create a positive impact. He does this by fueling innovation, creating winning partnerships, and positively enhancing the capabilities of people. Jeff finds the best teams are steeped in curiosity, learning, and urgent optimism. Jeff is a dedicated student and practitioner of life with passion in story-telling, tech experiences, design thinking, and community collaboration.

Episode Sponsor: Leyard, is a leading manufacturer of LED & Digital Displays bringing the finest pixel pitch and resolutions to the live event market place.

On this episode, we bring your Karl Becker, Founder & President of The Carruthers Group to discuss How AV Companies Can Maximize Revenue Performance

In this episode we cover:

• What is the revenue equation
• Foundation elements of the revenue equation & grading your organization
• Strategies & Tactics of the revenue equation & grading your organization
• Infrastructure details of the revenue equation & grading your organization
• Resources available for improving sales performance

About our Guest: Karl Becker, Founder & President of The Carruthers Group is an experienced, team-based executive focused on building strong cultures and empowering teammates to achieve success. The Carruthers Group is a sales consultancy that creates high-growth sales organizations and stable, predictable revenue for our clients.

Episode Sponsor: AV Franklin, is the leading us distributor of AV Stumpfl screen products and creators for the MBP Scenic solutions

Episode Resources:

PDF - Improving Sales Performance - Cracking The Revenue Equation Overview

Website - Improving Sales Performance Blog

Website- Improving Sales Performance Courses & Workshop

Website - The Carruthers Group

I am excited to launch the new AV-Matters Podcast where executives and leaders of the live event community share insights and best practices on how you can improve your business.

Our first guest we bring your Tom Stimson, President of The Stimson Group to discuss 4 Things AV Companies Should Work On In 2019.

In this episode we cover:

• How you should shift your mindset from traditional ways of thinking
• An approach for a mindset shift in sales
• An approach for a mindset shift in operations
• An approach for a mindset shift in finance
• An approach for a mindset shift in management